October 11, 2012

Cover Story

CEO of the Year

Utah’s business landscape is rich with professionals who have le...Read More

Featured Articles

Did you go Skiing this winter?

Around Utah

Sections

Spotlight
Martin Plaehn

Spotlight
Karen Sendelback

Legal Briefs
Social Media and Employers: Friends or Enemies?

Money Talk
The Case for HSAs

Economic Insight
Time to Show Up

Lessons Learned
Make a Move

TechKnowledge
In the Lab

EntrepreneurEdge
Rent to Own

Business Trends
Back from the Dead

Living Well
Artful Inspiration

Features
A Breath of Fresh Air

Features
Worst-Case Scenario

Regional Report
Northern Utah

Focus
Measure Up

Industry Outlook
Travel & Tourism

Players
Players

Article

West Elm Partners with Local Artists

Sarah Cutler

October 11, 2012


West Elm, a home furnishing retailer, is doing more than opening its first location in Utah today. It is embarking on a fresh, innovative sales approach to include local artists as vendors in the store.

Located at 51 S. Main Street in City Creek Center, the store has a spot specifically designated for the selected Utah artists, chosen from the online craft website Etsy.com. The local Etsy artists are another first for West Elm. While the store has worked with Etsy and Etsy artists before, this is the first store front to sell local vendors’ art.

“We are always trying to think of ways to localize the stores, to really connect them to the communities where we are doing business,” said Abigail Jacobs, West Elm vice president of marketing and public relations. “It is in our DNA to work with outside artists and also to really celebrate them. We tag everything with their name and we feature them in the catalog and on the website, so this is the next evolution of that.”

Out of the gate four vendors are on the shelves: Fletcher and Fox, Say Hello, Sycamore Street Press and Diem Design Photography.

“We may add more artists, switch some artists out depending on the season and what makes sense. It would be amazing if it grew,” said Jacobs.

West Elm also collaborates with national and global artists and is set up to collaborate with customers in the store or at home, for no charge. “We can work with you on design plans, help you pick out paint colors, look at fabric swatches,” said Jacobs. “Our real philosophy is about helping customers find their personal style at home.”

On the sustainability front, West Elm’s tag line is “We get a little greener every day.” Much of the cotton used is organic and clearly marked as such. It is headed in that direction with furniture too, with a table made out of recycled shipping pallets (that makes each one delightfully unique) and other products made from recycled glass.

West Elm is currently featuring its fall collection, which includes the brand’s mix of globally inspired furniture, home décor, kitchen accessories and gifts, and an early preview of the holiday assortment.

“There’s amazing possibilities here, it couldn’t be a better location for us,” said Jacobs. “We definitely knew that there was a design savvy customer here and we’re feeling really optimistic.”

 

Utah Business Social
UB Events View All
CEO of the YearUtah Business Event
Mar 20, 2015
Utah Business Magazine and Presenting Sponsors - Holland & Hart and Newmark Grubb ACRES - are pro...
Job Summit 2015Utah Business Event
Apr 10, 2015
Position your company as a Premier Employer in today's competitive job market! Utah Business maga...
30 Women to WatchUtah Business Event
May 21, 2015
Utah Business magazine and Snell and Wilmer are proud to announce the 18th annual 30 Women To Wat...
Community Events View All
CEH - Certified Ethical Hacker
Mar 2, 2015
Learn to hack like a pro, while pleasing the boss! The ethical hacker is usually a trusted employ...
Advance Your HR Career by Building Credibility, Trust, and Professionalism
Mar 3, 2015
Even if you know your craft, do you know how to improve others’ perception of your ability and pr...

info@utahbusiness.com  |  90 South 400 West, Ste 650 Salt Lake City, Utah 84101   |  (801) 568-0114

Advertise with Utah Business

Submit an Event

* indicates required information
* Event Name:
Price (general):
Website (if applicable):
Coordinator's Name:
Coordinator's Email:
Coordinator's Phone:
Venue Name:
Venue Address:
Venue City:
Venue Zip:
Event Capacity:
Date(s):
to
* Event Description:
  Cancel