March 5, 2012

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Article

Vertster Updates Conversion Rate Optimization Software

Press Release

March 5, 2012

Vertster, Inc., a web marketing solutions company based in Salt Lake City, Utah, invited online retailers, online lead generation companies, marketing organizations, advertising agencies and SEO firms to visit its newly-redesigned website at http://www.vertster.com to learn about the updated features and improvements to its software platform as well as its new lowered pricing and simplified plans.

Vertster’s software update introduced several new changes and improved features to Vertster’s A/B and multivariate testing platform, which enables online retailers and online lead generation companies to increase conversions, generate more revenues and improve the effectiveness of their websites.

Vertster’s upgrade provides its customers with the highest level of functionality, performance and ease-of-use in the industry. The update includes:

  •    New online signup feature
  •    Improved user interface and visual capabilities
  •    Improved usability and workflow
  •    New WYSIWYG visual designer
  •    New “codeless” test campaign builder
  •    Upgraded reporting and management features
  •    Simplified industry-leading plans and pricing



Scott Miller, president of Vertster, said, “This update marks the beginning of a new era at Vertster. Based on our years of experience and knowledge of the needs of online marketers, we have invested a substantial amount of resources to develop the updates, which represents our dedication and commitment to the future of Conversion Rate Optimization.” Miller added, “While most online marketers today are familiar with traditional marketing tools, many have yet to experience the tremendous benefits that can be achieved through targeted A/B and multivariate testing. Simply put, Vertster’s Conversion Rate Optimization solutions are designed to help online marketers close more business, improve their bottom line and enhance the effectiveness of their websites, and this update makes it faster, easier and more affordable for them to achieve these objectives.”

In conjunction with the release of its updated software platform, Vertster is also introducing new lowered pricing and simplified plans that have been categorized for different types of customers. Vertster offers three simplified service plans, each tailored to a specific business segment: small businesses, mid-sized businesses and large enterprises. Vertster’s new pricing and plans are revolutionary in the CRO industry. In addition, Vertster has retooled and redesigned its website by streamlining, updating and improving the navigation to enhance the user experience.

How does Vertster work? Many online marketers have launched or will soon launch marketing campaigns designed to drive traffic to their websites. These campaigns typically include print, radio, e-mail, billboard advertising, Search Engine Optimization (SEO) and Pay Per Click (PPC). However, many online marketers that are successful in driving traffic to their websites may still find it difficult to turn browsers into buyers. With Vertster’s Conversion Rate Optimization solutions, online marketers are able to utilize A/B and multivariate testing to test different layouts, pricing, shopping cart hierarchies, promotions, colors, graphics, packages, etc. to determine the best and most effective offers to present to visitors landing on their websites. Vertster enables online marketers to leverage every possible tool and strategy at their disposal to connect with website visitors and convert them into buyers, thereby maximizing the marketing ROI and profitability of online marketers.
(3.5.12)

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