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Travel & Tourism
Salt Lake City – The Hospitality Sales & Marketing Association International (http://www.hsmai.org/home.cfm">HSMAI) has recognized the Utah Office of Tourism with a Platinum Award at the 57th annual Adrian Awards.
The award was for an outdoor advertising campaign that transformed the San Francisco Bay Area Rapid Transit (BART) Montgomery Tunnel into a 3D rendering of Utah’s Delicate Arch.
This year’s contest attracted more than 1,200 entries from around the world, with entries judged by top executives from all sectors of the industry. The awards were announced at the annual HSMAI Adrian Awards Gala, at the New York Marriott Marquis.
The Montgomery Tunnel wrap was part of the Utah Office of Tourism’s spring/summer 2012 campaign.
“The installation was the first of its kind in the environmental advertising category and was a huge success,” said Dave Williams, associate managing director of the Utah Office of Tourism, Film and Global Branding.