March 28, 2013

Cover Story

CEO of the Year

Utah’s business landscape is rich with professionals who have le...Read More

Featured Articles

Did you go Skiing this winter?

Around Utah


Martin Plaehn

Karen Sendelback

Legal Briefs
Social Media and Employers: Friends or Enemies?

Money Talk
The Case for HSAs

Economic Insight
Time to Show Up

Lessons Learned
Make a Move

In the Lab

Rent to Own

Business Trends
Back from the Dead

Living Well
Artful Inspiration

A Breath of Fresh Air

Worst-Case Scenario

Regional Report
Northern Utah

Measure Up

Industry Outlook
Travel & Tourism



Utah Launches "Mighty Five" Campaign to Promote National Park Visits

Press Release

March 28, 2013

Salt Lake City – The Utah Office of Tourism has launched The Mighty Five, a $3.1-million spring and summer regional advertising campaign at the to promote Utah’s five national parks. The campaign will include TV commercials in Los Angeles, Denver, Phoenix, Portland, San Francisco, and Seattle, as well as digital outdoor, wallscapes, online, and social media.   

“Utah’s five stunning national parks contribute to Utah’s economy in a meaningful way by creating much-needed jobs and impacting local economies in gateway communities and surrounding areas,” said Utah Governor Gary R. Herbert.       

“The Mighty Five campaign inspires people to have a bucket list life experience by visiting one of our five national parks,” said Vicki Varela, managing director of the Utah Office of Tourism, Film, and Global Branding, an agency of the Governor’s Office of Economic Development.  “Everyone can experience our world-famous red rock landscapes on their own terms, whether it’s family fun, white water, biking, hiking or the solace of nature.”

Tourism is a huge component of Utah’s economy. Visitors spent  was $6.9 billion in Utah in 2011, according to the Governor’s Office of Management and Budget. More than 22 million people visited Utah last year, creating more than 124,000 travel and recreation-related jobs.

Visitation has continually increased at Utah’s national parks, even in a down economy. In 2012, 6.5 million people visited Utah’s five national parks. Another 5.1 million people visited Utah’s seven national monuments, two national recreation areas and one national historic site. Spots for the television campaign can be viewed at The commercials feature all of Utah’s national parks: Arches, Bryce Canyon, Canyonlands, Capitol Reef, and Zion.   

“Utah is the most amazing place in the world,” said Robb Baumann, whose wife and two children are featured in the TV commercials. “It’s not hard to imagine why people would visit here and then want to live here.” 

Three, five, and seven-day itineraries to visit The Mighty Five parks can be found online at The National Park Service reports no Utah parks will be closed, but services may be impacted due to the sequestration. 

Utah Business Social
UB Events View All
Twenty in Their 20sUtah Business Event
Nov 5, 2015
Meet the young and ambitious professionals who are taking the business world by storm! The honore...
2015 Utah Business Green Business Awards Utah Business Event
Nov 19, 2015
Utah Business magazine is pleased to announce the Green Business Awards. This program honors the ...
Sustainable Business Awards 2015 - NOMINATIONS OPEN IN JULY 2015Utah Business Event
Nov 19, 2015
Utah Business magazine is pleased to announce the 2015 Sustainable Business Awards! This program...
Community Events View All
Salt Lake City Sales Hiring Event
Oct 13, 2015
Salt Lake City Professional Career Event - Sales & Management Specific HireLive is a national ...
Moab Dancing with the Stars
Oct 16, 2015
Dancing with the Moab Stars, Moab Valley Multicultural Center's annual event and fundraiser, is g...  |  90 South 400 West, Ste 650 Salt Lake City, Utah 84101   |  (801) 568-0114

Advertise with Utah Business

Submit an Event

* indicates required information
* Event Name:
Price (general):
Website (if applicable):
Coordinator's Name:
Coordinator's Email:
Coordinator's Phone:
Venue Name:
Venue Address:
Venue City:
Venue Zip:
Event Capacity:
* Event Description: