March 28, 2013

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Article

Utah Launches "Mighty Five" Campaign to Promote National Park Visits

Press Release

March 28, 2013


Salt Lake City – The Utah Office of Tourism has launched The Mighty Five, a $3.1-million spring and summer regional advertising campaign at the to promote Utah’s five national parks. The campaign will include TV commercials in Los Angeles, Denver, Phoenix, Portland, San Francisco, and Seattle, as well as digital outdoor, wallscapes, online, and social media.   

“Utah’s five stunning national parks contribute to Utah’s economy in a meaningful way by creating much-needed jobs and impacting local economies in gateway communities and surrounding areas,” said Utah Governor Gary R. Herbert.       

“The Mighty Five campaign inspires people to have a bucket list life experience by visiting one of our five national parks,” said Vicki Varela, managing director of the Utah Office of Tourism, Film, and Global Branding, an agency of the Governor’s Office of Economic Development.  “Everyone can experience our world-famous red rock landscapes on their own terms, whether it’s family fun, white water, biking, hiking or the solace of nature.”

Tourism is a huge component of Utah’s economy. Visitors spent  was $6.9 billion in Utah in 2011, according to the Governor’s Office of Management and Budget. More than 22 million people visited Utah last year, creating more than 124,000 travel and recreation-related jobs.

Visitation has continually increased at Utah’s national parks, even in a down economy. In 2012, 6.5 million people visited Utah’s five national parks. Another 5.1 million people visited Utah’s seven national monuments, two national recreation areas and one national historic site. Spots for the television campaign can be viewed at VisitUtah.com. The commercials feature all of Utah’s national parks: Arches, Bryce Canyon, Canyonlands, Capitol Reef, and Zion.   

“Utah is the most amazing place in the world,” said Robb Baumann, whose wife and two children are featured in the TV commercials. “It’s not hard to imagine why people would visit here and then want to live here.” 

Three, five, and seven-day itineraries to visit The Mighty Five parks can be found online at http://www.visitutah.com/parks-monuments/mighty5/. The National Park Service reports no Utah parks will be closed, but services may be impacted due to the sequestration. 

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