January 8, 2014

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Article

Utah Companies Unveiling New Products at CES

Press Release

January 8, 2014

Local companies are busy unveiling their innovative tech gadgets at the International CES in Las Vegas this week.

JayBird introduced Reign, a first-of-its-kind wireless activity tracker that goes beyond step, calorie and movement counting. Reign recognizes the entire spectrum of activity the body experiences throughout the day—from sport to sleep—and provides actionable feedback for the day ahead. Reign works by analyzing distinct movements unique to each activity.

“We were deeply dissatisfied with the activity trackers on the market that are based on insignificant data points,” said Judd Armstrong, founder and CEO of JayBird. “With its intuitive functions, Reign acts like a personal guide, providing real-life recommendations that other activity trackers do not.”

The magnetic Reign is designed to wear on the wrist and offers less bulk and more overall comfort than other wearable trackers.

JayBird has earned 40 percent market share in the premium headphone category in its short history, and is well-positioned to make its mark in the activity tracker market with its disruptive approach to the popular sports technology. The company has invested more than $1.5 million into Reign research and development, and currently has 25 patents pending on core technology and innovations.

Reign will be available to the public in May 2014.

Meanwhile, ZAGG Inc introduced the ZAGG Cover-Fit, a lightweight Bluetooth keyboard designed specifically for the Samsung Galaxy NotePRO and TabPRO, both of which were announced by Samsung at International CES 2014.

The ZAGG Cover-Fit was developed with Samsung as part of the Samsung

Mobile Accessory Partnership Program and was designed to complement the form factor and lightweight construction of the new Samsung Galaxy NotePRO and TabPRO. At just 1.5 cm thin and weighing only 255 grams, the ZAGG Cover-Fit is one of the lightest keyboards on the market.

"The new Samsung Galaxy tablets are viable PC replacements, and the ZAGG Cover-Fit keyboards we developed with Samsung completes the package," said Ben Godfrey, executive vice president of product development at ZAGG.

The ZAGG Cover-Fit will launch at the same time as the Samsung Galaxy NotePRO and TabPRO, which is anticipated for February 2014.

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