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Salt Lake City — USANA Health Sciences Inc., a global nutritional company, has opened a new office in Bogota, Colombia. The country is USANA's 19th market worldwide.
"Opening business in Colombia is a perfect choice for USANA due to the strong connections we already have to the country from our outstanding leaders in Mexico," said Carlo Ledezma, USANA's general director of Mexico. "We can see huge opportunities for growth in this market since Colombia is one of the largest Spanish-speaking countries in the world and has become strong in the direct selling arena. Plus, there is a critical need for essential nutrients in this part of the world."
"This is a big step for us as we open our doors in South America. We expect even further growth into the Americas from this expansion," said Dave Wentz, USANA's chief executive officer. "By increasing our offering to Colombia, we are able to provide quality nutrition and a unique opportunity to the South American region, where the demand for vitamins and dietary supplements will continue to rise."
Colombia is the third leading market in Latin America and 16th largest overall direct sales market.