September 30, 2013

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Article

Tour of Utah to Expand to Seven Days in 2014

Press Release

September 30, 2013

Salt Lake City — The Larry H. Miller Tour of Utah will expand to a seven-day stage race in 2014, starting Monday, Aug. 4 and finishing Sunday, Aug. 10. The Union Cycliste International (UCI) has approved expansion of the professional cycling stage race from six to seven days. Earlier today the UCI released its www.uci.ch%2Ftemplates%2FBUILTIN-NOFRAMES%2FTemplate1%2Flayout.asp%3FMenuId%3DMTYzMzQ%26LangId%3D1" title="http://click.icptrack.com/icp/relay.php?r=28230713&msgid=223813&act=KPR1&c=1199739&destination=http%3A%2F%2Fwww.uci.ch%2Ftemplates%2FBUILTIN-NOFRAMES%2FTemplate1%2Flayout.asp%3FMenuId%3DMTYzMzQ%26LangId%3D1">2014 events calendar for all sanctioned road races on its five global circuits. The 10th edition of the Tour of Utah next year will remain a 2.1-rated stage race on the UCI America Tour, making it one of the premier events in North America.

The 2013 Larry H. Miller Tour of Utah expanded to Southern Utah for the first time this year, showcasing the iconic red rock scenery of the region. An estimated 260,000 spectators watched the race in person this year along the 586-mile route, which included 10 start line and finish line host venues. An estimated $17.5 million in economic impact and $14.17 million in media publicity value was generated by the event.

“The Tour of Utah has earned a place on the international cycling calendar, and we look forward to delivering a world-class event in 2014,” said Steve Miller, president of Miller Sports Properties, which operates the Tour of Utah. “Each year we seek to enhance the Tour.”

Tour organizers have been pleased with solid growth for the event since 2011, when the race was elevated to its position on the UCI calendar and began delivering the event to expanded audiences. Television viewership of the race increased more than 38 percent this year, with 18 hours of national broadcast coverage on FOX Sports Network and an international audience in 49 countries via Eurosport 2. 

"The significant economic impact and media value that this world-class cycling event generates for the state is precisely the reason the Utah Sports Commission is thrilled to play such a key sponsorship role," said Jeff Robbins, president and CEO of the Utah Sports Commission 

The 2013 Tour of Utah featured more than 43,000 vertical feet of climbing across 586 miles. A total of 16 professional teams competed, bringing 122 athletes from 32 different countries. 

American Tom Danielson of Team Garmin-Sharp secured the overall win at the 2013 Tour of Utah on the final day of racing in Park City. 

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