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Draper — Swire Pacific Limited announced today that Swire Coca-Cola USA, a subsidiary of Swire Beverages Limited, has assumed new franchise territories following a definitive agreement with The Coca-Cola Company for the expanded territory rights. The transition of territories took place smoothly, with Swire Coca-Cola USA assuming territories in the Denver and Colorado Springs markets, which border its existing territories. The granting of new territories has increased Swire Coca-Cola USA’s franchise population served from 6.2 million to 10.7 million. Financial terms of the definitive agreement were not disclosed.
“We are pleased to have completed a smooth transition today with The Coca-Cola Company. Leveraging the new operating model will enable us to continue serving the needs of our consumers and customers effectively,” said Jack Pelo, president and CEO of Swire Coca-Cola USA.