October 1, 2011

Cover Story

Healthcare Heroes

With unwavering courage and compassion, the 2011 Healthcare Heroes are imp...Read More

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A Closer Look at the Utah Health Exchange


Economic Insight
A Deficit of Leadership

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Around Utah

Living Well
Battle of the Bulge

Lessons Learned
From the Ground Up

Business Trends
Home for the Holidays?

In Up to Your Neck

International Reach

On the Offense

Money Talk
Stand Up to Scrutiny

Stroke of Genius

Industry Outlook
Wealth Management

Sean Whalen

Do Payday Lenders Offer a Way Out or Just Enough Rope to Hang Yourself?

Kris Rudarmel


Stroke of Genius

Using Patents to Protect Your Million-dollar Idea

Marie Mischel

October 1, 2011

Bateman agrees. “Ultimately, for the success of the business, sales are more important than your patents are, with some exceptions,” One exception, for instance, is when other businesses want to license the invention’s technology, not buy product, he says.

Patents aren’t the only way to protect an invention, points out Roane T. Noel, a registered patent agent with Bateman IP. “Sometimes there’s a cheaper and better way to protect something, be it a trademark, copyright or trade secrets.”

Get a Lawyer
The do-it-yourself patent forms found on the internet provide pitfalls for the unwary, Bateman says. First of all, selecting the proper form is vital to the success of the application. In addition, a successful patent application requires that the invention is described in such a way that “you describe your invention but you don’t describe anything else that’s already out there,” Bateman says.

Attorneys also can help draft documents dealing with joint ventures so that, in case of an unfriendly split, the inventor’s rights are protected.

Inventors should let their patent attorney know about their business goals, Noel says. “There is a strategy to this—there are different types of patent applications, there are different ways to arrive at different goals.”

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