Southern Utah

March 12, 2014

Swig Keeps Thirsty Customers Refreshed

By Rachel Madison

“Wanna go get a Swig?” This is a common question asked among St. George residents who frequent the colorful brick buildings that house SWIG, a business that solely sells drinks, smoothies, ice cream, shaved ice and cookies, and focuses on fast drive-thru service.

When the first Swig opened in spring of 2010, owner Nicole Tanner never would have imagined that her company would be where it is today. Nearly four years later, the company has expanded from one location to four—another in St. George, one in Hurricane and one in Provo.

Tanner’s husband, Todd, came up with the idea for Swig after realizing that something he had multiple times a day—a soda from a fast food chain—could be turned into a unique business.

“My husband was brainstorming ideas and he asked me, ‘How about we do just drive-thru drinks?’” Tanner says. “And I said I thought it was crazy enough to work. So my husband actually staked out Maverik and watched how many people walked out with just drinks. It was amazing how many did.”

Besides just selling drinks, Tanner wanted Swig to have fast, customer-oriented service while also providing a fun atmosphere.

“We were tired of being another number in a fast food chain drive thru line,” she says. “We wanted to start something where employees were super friendly, knew your name and knew what you ordered. We also knew what went behind a good fountain drink: a good cup, good ice and a good straw.”

After deciding on the drink concept, Tanner says the other offerings at Swig, such as ice cream, smoothies and cookies, just fell into place. Tanner hopes 2014 will be a big year for Swig. Another location in Draper is scheduled to open this year, and she’s got several other locations in the works.

“We anticipate six or more new stores opening this year,” she says. “We have a lot of customers in northern Utah and we’d love to have some more Swigs up there. We’d also like to branch out to surrounding states in the next few years.” Overall, Tanner is proud that Swig has become a destination for residents and visitors alike.

“Swig has turned into its own brand, and that’s what we hoped for,” she says. “We wanted it to be an experience and our customers’ best part of their day. I can’t say exactly how we’ve created this, but I think we just branded it really well and were really fortunate.”


St. George – WILSON ELECTRONICS’ CI 2070 in-building signal booster was named Wireless Product of the Year by the TechHome Division of the Consumer Electronics Association. The product is installed inside a building to improve poor cellular reception. Wilson also signed an agreement with the Authorized Integrators Network (AiN) Group of GE Home & Security Technologies dealers.

St. George – The UTAH DIVISION OF CONSUMER PROTECTION cited an unregistered St. George entity, Labor Regulatory Compliance Office, for violating the Utah Consumer Sales Practices Act by sending unsolicited letters to Utah companies with text suggesting it was a billing statement and directing recipients to pay a $285 fee.

St. George – RED CLIFFS MALL announced it will welcome its newest store, SPENCER’S GIFTS. The 1,854-square-foot store is scheduled to open in May. The store will be located next to Barnes & Noble.

St. George – BICYCLES UNLIMITED celebrated 30 years in business. The company is owned by Mark McLaughlin.

St. George – The St. George Area Parade of Homes took place Feb. 15-23. ZIONS BANK and the SOUTHERN UTAH HOME BUILDERS ASSOCIATION sponsored the event.


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