April 17, 2014

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Article

Skullcandy Launches Collection of Women's Products

Press Release

April 17, 2014

Park City — Skullcandy, Inc. has launched a collection of women's headphones and earbuds.

Skullcandy Women's was developed specifically to appeal to and better fit women. Most headphones and earbuds have been designed with unisex fit, acoustics and design in mind.

"The truth is there are real anatomical, acoustical, and behavioral differences in how male and female consumers experience our product," said Michelle Whitehead, Skullcandy's director of brand and sports marketing. "Our goal was to understand these differences well enough to design products, from the ground up, that would legitimately improve the audio experience for our female consumer."

The collection's audio drivers are custom-tuned to reflect field research that supports the idea that women and men hear differently. Skullcandy engineers also worked to create ideal headband fit as well as ear bud size and shape.

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