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PROVO—Shelf Reliance has changed its name to Thrive Life. The company announced the change at its third annual convention, held recently in Provo.
The decision was made by founders Steve Palmer and Jason Budge, who believe the new name better encompasses the growing vision of the company. “We hadn’t fully envisioned what this company would grow into when we started out eight years ago with Food Rotation Systems being our only product,” Budge said. “Now that we sell over a thousand products, including our own food line, our vision still focuses heavily on self-reliance, but it also extends beyond that.”
Though the company will now refer to itself as Thrive Life in all new materials, existing materials will be replaced gradually over the next several months as inventory is phased out.
The convention was attended by consultants from all over the U.S., Canada and Japan. Two new THRIVE food lines were launched for home party consultants and customers, and a new Smart Start pack and updated consultant starter kits were also released. A new version of the Q, an online program for managing monthly THRIVE shipments, was launched as well, along with a new interactive online consultant training program, the PATH.
The convention also included presentations from the executive team, workshops given by experienced consultants, a cooking demonstration by Thrive Life’s chef Todd Leonard, performances by singer and songwriter Alex Boyé, a presentation on the corporate charity Thriving Nations by a native Ecuadorian woman who had been helped by the program, and a keynote address by mountaineer and businesswoman Alison Levine.