June 27, 2012

Cover Story

CEO of the Year

Utah’s business landscape is rich with professionals who have le...Read More

Featured Articles

Did you go Skiing this winter?

Around Utah


Martin Plaehn

Karen Sendelback

Legal Briefs
Social Media and Employers: Friends or Enemies?

Money Talk
The Case for HSAs

Economic Insight
Time to Show Up

Lessons Learned
Make a Move

In the Lab

Rent to Own

Business Trends
Back from the Dead

Living Well
Artful Inspiration

A Breath of Fresh Air

Worst-Case Scenario

Regional Report
Northern Utah

Measure Up

Industry Outlook
Travel & Tourism



Seven Peaks Renames Trafalga Fun Centers in Orem and Lehi

Press Release

June 27, 2012

Seven Peaks, a leader in family entertainment and recreation, announced that it has officially changed the name of Trafalga Fun Center in Orem and Lehi to Seven Peaks Fun Center Orem and Seven Peaks Fun Center Lehi. The transition comes on the heels of the recent launch of the new company website at www.sevenpeaks.com, where visitors can now explore all Seven Peaks properties and purchase tickets, including the Pass of all Passes.

"The Seven Peaks name has become synonymous with wholesome, active and affordable family entertainment,” said Gary Brinton, CEO of Seven Peaks. “The Fun Centers are no exception, which is why we believe the name change is appropriate. When someone thinks of fun for the whole family, we want them to think of Seven Peaks.”

The Trafalga name originated in the 1970’s with the creation of the Fun Center in Orem. Seven Peaks acquired that Fun Center in 1999. When Seven Peaks purchased Liberty Land in Lehi in June 2010, they changed the name to Trafalga Lehi. Now that Seven Peaks owns a total of four Fun Centers, including the recent acquisitions of Seven Peaks Fun Center Sandy in February 2012 and Seven Peaks Fun Center Poplar Bluff in Missouri in May 2012, it was time to put all of the Fun Center venues under the Seven Peaks name to eliminate confusion. The company plans to continue its expansion into fun centers and water parks as opportunities arise.

With the announcement of the Fun Center renaming, Seven Peaks also announced that it has launched a new website, which integrates with the company’s state-of-the-art, automated ticketing system. With the new website, visitors can more easily find what they’re looking for online and purchase what they want more efficiently, saving them time. The site also includes a robust content management system to enable company employees to quickly and easily add new venues as needed.

Utah Business Social
UB Events View All
Best Companies to Work For 2015Utah Business Event
Dec 10, 2015
Utah Business magazine is thrilled to announce the 2015 Best Companies to Work for Event! This y...
Community Events View All
Empowering Self and Others: Become and Awakener
Dec 1, 2015
Uncover the secrets of empowerment. Whether you are a parent, a teacher or a Coach, you’ll find ...
Secrets to Financing your Business
Dec 1, 2015
Register: https://www.eventbrite.com/e/december-1st-secrets-to-financing-your-business-tickets-19...

info@utahbusiness.com  |  90 South 400 West, Ste 650 Salt Lake City, Utah 84101   |  (801) 568-0114

Advertise with Utah Business

Submit an Event

* indicates required information
* Event Name:
Price (general):
Website (if applicable):
Coordinator's Name:
Coordinator's Email:
Coordinator's Phone:
Venue Name:
Venue Address:
Venue City:
Venue Zip:
Event Capacity:
* Event Description: