Article

Sandy Welcomes Scheels

More than Just a Store, Scheels Offers a Unique Take on Sporting and Recreation

John Coon

May 30, 2013

Jones says the corporate office spent 12 years scouting out Salt Lake County before settling on a location that fit the store's needs. In the end, Scheels chose Sandy over Boise, Idaho to build its next store because everything fell into place.

“We never intend to come into a community for a short run,” Jones says. “We built this store for 100 years. These stores are not just thrown up shacks. It takes 18 to 24 months to build a building like this. So our intent is to be here for a very long time.”

Expanding into Utah was a natural choice for Scheels. Finding a state with a strong outdoors identity was important. Utah fit the bill with its close proximity to the Wastach Mountains. The state is also a perfect match for a corporate culture that emphasizes a family atmosphere among employees and believes in giving back to the local community.

Scheels wastes no time filling a role as a community partner. Store employees volunteer hundreds of hours each year lending their time and energy to community service projects. Additionally, each store gives back more than 10 percent of its net profits to local charities and nonprofit organizations.

Before it evened opened its doors in late September, Scheels employees were doing their part to help the Sandy community. This meant putting in new landscaping at Lone Peak Park and building, in a few short weeks, a new walking trail that city planners anticipated taking two years to complete. It also meant doing everything from volunteering to tutor local children to helping the homeless.

“We have an impact on the community by just being a part of it,” Jones says. “We plan to be here for a very long time. We're not just coming in and taking advantage. I believe we're sincerely wanting to be a positive influence on the community.”

It is a philosophy that appeals to Sandy. Dolan says he wants to build a partnership with all businesses that choose to set up shop in Sandy. These companies are investing millions of dollars into the city and he wants to ensure they feel welcome when they come to Utah. 

“When we have businesses come into the community and invest in the community, we also like them to be partners with the community,” Dolan says.


Scheels: What’s Inside?

  • Apparel, footwear and sporting gear shops
  • Brand names like Nike, adidas, Columbia, Under Armour, North Face and more
  • World-class golf shop with a full-swing golf simulator
  • Camping & paddle shop
  • Fishing center
  • Youth shop & play area with mini climbing wall, tunnels and a slide
  • Home Décor & Gift Shop with outdoor-themed items
  • Service shop for bikes, skates, skis and boards, and more
  • Largest selection of guns in the state
  • Nostalgic shooting gallery
  • Five-sport simulator
  • 16-car Ferris wheel
  • Mini bowling
  • Restaurant and fudge shop
  • 16,000-gallon salt water aquarium
  • Wildlife Mountain with taxidermy displays

 

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