January 14, 2014

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Article

SAMY Awards

Celebrating Utah’s Sales and Marketing Executives of the Year

By Utah Business editors |Photos by Eric Delphenich

January 14, 2014

Since Bingham became vice president of marketing in 2005, the company has added 33 employees and opened three new branch locations. Bingham spearheaded the development of a new website that is intended to serve as the company’s “eighth branch,” with functionality that includes product comparison, supply ordering and a knowledge base.

“This year, we partnered with Love Communications and as a team we have updated our logo, our jingle, our messaging and our ad campaigns. Timing is important, and as our company transitions to third-generation ownership, we want to have a clear plan in mind for the next generation of ownership to follow,” she says.

Karl Hawes

Marketing Manager

Nammo Composite Solutions

Karl Hawes says marketing is like running a professional sports team. Sales are driven by marketing, so “each new season brings uncertainty but also a chance to rebuild, repeat or redeem your performance,” he says.

Since Hawes joined Nammo in 2010, his team has consistently repeated its successes. The company’s revenue has tripled since 2010, from just over $5 million to a projected $15 million in 2013. In that period, the company has grown from 45 employees to 110, including increasing its engineering staff from five to 13. The company recently broke ground on a 22,000-square-foot expansion.

Hawes acts as the primary contact for new customers and is often the first point of contact with potential customers; he never hesitates to jump on a plane to support customers’ needs. “There is nothing more rewarding than when your client believes in your vision; hearing that a client has recommend our firm to a new customer is the ultimate reward,” Hawes says.

Christopher Liechty

Vice President/Director of Communications

Bank of American Fork

 

When Christopher Liechty joined Bank of American Fork in 2008, he increased the bank’s use of marketing metrics by tracking factors such as attrition, number of accounts per household, PR tone score and customer engagement. This has allowed him and his team to ensure that their marketing and branding efforts are guided by solid data.

Those data have contributed to a variety of marketing efforts Liechty has overseen, including efforts to improve the bank’s website and SEO, which have led to improvements in online search results and more consistent branding. He has also directed a series of relationship-building events, product launches and promotions to celebrate the company’s centennial this year. All of this has led to increases in customer accounts and engagement.

Liechty believes marketing should be about more than selling anything to anyone. “I’ve never been a fan of marketers who say they’re so good they can sell air,” he says. “This erodes public trust for all of us. I believe it’s important to offer genuine value.”

Eli Mongeon

Vice President

Spring Works Utah

After winning a marketing competition in high school and later receiving a college scholarship for marketing, Eli Mongeon realized he was hooked. That passion is what’s driven him to take Spring Works Utah to the next level.

When he first came to the company in 2001, its website was very limited, as was the budget for creating a new one. Rather than hiring a design firm, Mongeon studied and researched the tools available and developed the website on his own.

“This updated website has established a local, national and global identity for Spring Works Utah, generating thousands of new leads and hundreds of new customers,” Mongeon says.

Increased business has allowed Mongeon to purchase more machinery and move the company to a larger, more modern workspace.

 “Most people don’t realize when they step onto an airplane that there are hundreds of different springs and wire forms used to make that airplane function,” he says. “There is no better feeling than seeing our products in use out in the wild.”

Spring Works Utah was recently named the 2013 Utah Manufacturer of the Year by the Utah Manufacturers Association and was listed at No. 191 on the Inc. 500 list of the fastest-growing companies in the United States in 2013.

Jay Moss

Chief Marketing Officer

Woodside Homes

Throughout the course of his career, Jay Moss has focused on marketing for the home building sector. When he joined Woodside Homes in 2010, he brought decades of experience to the company and was integral in its rebranding after it had just gone through a 14-month reorganization.

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