October 24, 2013

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Article

Salt Lake Ranks Fourth in Word-of-Mouth Brand Discussions

Press Release

October 24, 2013

Salt Lake City — Are certain U.S. cities more "talkative" about brands than others? A new study, "America's Most Talkative Cities," by research company The Keller Fay Group shows that residents of Salt Lake City ranked fourth among U.S. cities when it comes to word-of-mouth consumer conversation.

Houston, Texas ranked first, where people have an average of 95 consumer conversations per person per week.

This is the first time word-of-mouth results are being released for the 50 largest cities. Just behind Houston, the next highest are Jacksonville and Miami Fla., with 94 and 93 average weekly conversations per resident, respectively. Salt Lake City was fourth with 92. The national average was 79 weekly consumer conversations, per person. 

What exactly do consumers talk about in these conversations? Nationally, media/entertainment and food/dining are the two most talked about categories, followed by sports, beverages and technology. At the individual city level, certain categories stand out from the national norms. For example, people in Houston are 37 percent more likely than the average American to talk about automotive brands. In Jacksonville, people are 56 percent more likely to talk about financial service brands.

The results come from TalkTrack, a continuous survey of consumer conversations. The data in this report are based on approximately 75,000 consumer interviews conducted during the past two years. 

The full list of the top ten most talkative cities follows.

  1. Houston, Texas
  2. Jacksonville, Florida
  3. Miami, Florida
  4. Salt Lake City, Utah
  5. Atlanta, Georgia
  6. New Orleans, Louisiana
  7. Los Angeles, California
  8. San Diego, California
  9. Norfolk, Virginia
  10. West Palm Beach, Florida
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