October 24, 2013

Cover Story

CEO of the Year

Utah’s business landscape is rich with professionals who have le...Read More

Featured Articles

Did you go Skiing this winter?

Around Utah

Sections

Spotlight
Martin Plaehn

Spotlight
Karen Sendelback

Legal Briefs
Social Media and Employers: Friends or Enemies?

Money Talk
The Case for HSAs

Economic Insight
Time to Show Up

Lessons Learned
Make a Move

TechKnowledge
In the Lab

EntrepreneurEdge
Rent to Own

Business Trends
Back from the Dead

Executive Living
Artful Inspiration

Features
A Breath of Fresh Air

Features
Worst-Case Scenario

Regional Report
Northern Utah

Focus
Measure Up

Industry Outlook
Travel & Tourism

Players
Players

Article

Salt Lake Ranks Fourth in Word-of-Mouth Brand Discussions

Press Release

October 24, 2013

Salt Lake City — Are certain U.S. cities more "talkative" about brands than others? A new study, "America's Most Talkative Cities," by research company The Keller Fay Group shows that residents of Salt Lake City ranked fourth among U.S. cities when it comes to word-of-mouth consumer conversation.

Houston, Texas ranked first, where people have an average of 95 consumer conversations per person per week.

This is the first time word-of-mouth results are being released for the 50 largest cities. Just behind Houston, the next highest are Jacksonville and Miami Fla., with 94 and 93 average weekly conversations per resident, respectively. Salt Lake City was fourth with 92. The national average was 79 weekly consumer conversations, per person. 

What exactly do consumers talk about in these conversations? Nationally, media/entertainment and food/dining are the two most talked about categories, followed by sports, beverages and technology. At the individual city level, certain categories stand out from the national norms. For example, people in Houston are 37 percent more likely than the average American to talk about automotive brands. In Jacksonville, people are 56 percent more likely to talk about financial service brands.

The results come from TalkTrack, a continuous survey of consumer conversations. The data in this report are based on approximately 75,000 consumer interviews conducted during the past two years. 

The full list of the top ten most talkative cities follows.

  1. Houston, Texas
  2. Jacksonville, Florida
  3. Miami, Florida
  4. Salt Lake City, Utah
  5. Atlanta, Georgia
  6. New Orleans, Louisiana
  7. Los Angeles, California
  8. San Diego, California
  9. Norfolk, Virginia
  10. West Palm Beach, Florida
Utah Business Social
UB Events View All
Best Companies to Work For 2014Utah Business Event
Dec 11, 2014
Utah Business magazine along with our presenting sponsor- CBIZ, premier sponsor- Diversified Insu...
SAMY Awards 2015Utah Business Event
Jan 23, 2015
Utah Business magazine along with Presenting Sponsor Griffin Hill are pleased to present the 201...
Forty Under 40 - 2015Utah Business Event
Feb 26, 2015
Utah Business Magazine along with Presenting Sponsors: Kirton McConkie, BIG-D Construction and Ma...
Community Events View All
Dancing in the South
Nov 22, 2014
This active participant-focused workshop provides movers and shakers in the metaphysical communit...
Light Up The Night Festival
Nov 22, 2014
Join The Gateway as we welcome the holiday season with the Annual Light Up the Night Festival on ...

info@utahbusiness.com  |  90 South 400 West, Ste 650 Salt Lake City, Utah 84101   |  (801) 568-0114

Advertise with Utah Business

Submit an Event

* indicates required information
* Event Name:
Price (general):
Website (if applicable):
Coordinator's Name:
Coordinator's Email:
Coordinator's Phone:
Venue Name:
Venue Address:
Venue City:
Venue Zip:
Event Capacity:
Date(s):
to
* Event Description:
  Cancel