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Rakuten LinkShare announced it has entered into a definitive agreement to acquire mediaFORGE, a Utah-based dynamic display media company. Founded in 2009, mediaFORGE’s Consumer Engagement display platform provides online advertisers with a unique way to prospect, retarget, nurture, and engage customers to help drive higher conversion. Terms of the deal were not disclosed.
Rakuten LinkShare is acquiring mediaFORGE to add to its portfolio of affiliate marketing, search marketing and lead generation services and solutions. The company is expanding its offerings through the mediaFORGE acquisition to help online retailers drive multi-channel, integrated campaigns.
mediaFORGE is the only display advertising and retargeting company that bases its business model on Consumer Engagement, aligning its goals with advertisers’ goals by using a metric that measurably increases site conversions. As a result, clients get highly detailed analytics capabilities that offer online retailers and other companies a powerful tool for discovering actionable insights to achieve online marketing objectives.
Rakuten LinkShare’s global network will enable mediaFORGE to accelerate its expansion and reach throughout the US, Canada, the UK, and Japan. Long term the two companies will work together along with advertisers and publishers to identify multi-channel synergies and technical integration opportunities that will create value within today’s dynamic online advertising landscape.
“We welcome mediaFORGE to the Rakuten LinkShare family of services and solutions. Their unique Consumer Engagement advertising model presents a compelling value proposition to our network of global advertisers,” said Yaz Iida, chief executive officer, Rakuten LinkShare. “As we build a powerful, strategic portfolio of online marketing services that go beyond affiliate marketing, mediaFORGE complements our approach with a proven display and retargeting solution to help advertisers maximize their online investments while providing a personalized shopping experience for consumers.”
mediaFORGE currently employs approximately 50 people, all of whom will remain with the company. The name of the company will remain mediaFORGE and the company headquarters, development, and business operations will remain in Salt Lake City. The deal is expected to close later in 2012.