July 17, 2012

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CEO of the Year

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Article

Pure Barre Opens its Newest Location

Press Release

July 17, 2012

Pure Barre, a total body workout technique, opened its newest location in Draper on July 5th with the help of local franchise owner Stephanie Blodgett. Focusing on the areas of the body that women struggle with the most, Pure Barre lifts the seat, tones the thighs and upper body, and creates the long and lean muscles of a dancer through small isometric movements centered around a ballet barre.

Blodgett discovered Pure Barre in 2007 following her second pregnancy as she was looking for a way to get quickly back into "pre-baby" shape. She wanted to try something different and unique - something that combined physical fitness with her love of dance techniques, especially ballet. After taking just one class she fell in love with the Pure Barre method and quickly saw the results she was looking for. Stephanie trained as a Pure Barre instructor and taught weekly classes before recently being relocated to Utah with her family.

Since its inception in 2001, Pure Barre’s popularity has grown by word of mouth and resulted in a huge base of clientele who often sign up days in advance to attend classes at their local studios. Pure Barre was created by CEO Carrie Rezabek Dorr, an accomplished dancer and choreographer who has extensive training in dance, pilates, and fitness. After earning a Business degree from Michigan State and a Law Degree from Wayne State, Carrie opened her first studio where she developed the Pure Barre Technique. Pure Barre began franchising in July 2009 and there are now more than 50 Pure Barre locations open nationwide, as well as an extensive DVD home workout series.

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