September 7, 2012

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Article

Provo Craft Unveils Cricut Mini

Press Release

September 7, 2012

Provo Craft announced the release of the upgraded Cricut Mini, which includes updated design software and an improved user interface to enhance the overall crafting experience and empower users of all skill levels.

The Cricut Mini is a lightweight and portable electronic cutting machine that is capable of cutting many different materials, including paper, vinyl, craft foil, magnetic materials and fabric.

Cricut Mini users design on their computer by connecting to the Cricut Craft Room, Provo Craft’s free online design software, where they can view the entire Cricut image library, make purchases and begin creating a variety of handmade crafting projects with the Cricut images they own. Cricut Mini also works with the extensive library of art cartridges from Cricut.

To ensure a seamless and enjoyable crafting experience, the updated Cricut Mini will include:

  • A new welcome packet with simplified, step-by-step instructions
  • A newly designed online Cricut Craft Room
  • Access to free content, including more than 500 images and 40 project ideas
  • Four sheets of cardstock paper
  • New and improved mats designed for durability

“We created the Cricut Mini to give our consumers a very affordable option that inspires their creativity,” said Ashish Arora, the CEO of Provo Craft. “Despite its size, the Cricut Mini is a powerful machine capable of handling a virtually endless number of projects, making it a great choice for both new crafters and veterans who want a space-saving option. We have spent hundreds of hours talking to potential Cricut Mini consumers and current Cricut owners and watched them design projects using the Cricut Mini and Cricut Craft Room. With all those insights and consumer feedback, we feel that we have designed a user experience that is easy and will delight our consumers and deliver a simple yet compelling experience.”

Also included with the upgraded Cricut Mini is an in-box project to help familiarize users with the abilities of their machine. Each unit contains detailed design instructions and all the necessary materials to create a thank-you card. Provo Craft designed this comprehensive out-of-the-box experience as both a learning tool and a way to showcase the simplicity of the machine to new users.

“I had never used a Cricut before, and I was a little unsure of the Cricut Mini,” said Heather Smith from the blog justlove.ly. “From the moment I opened the box, I was amazed at how clear and easy the instructions were. Setting up my Cricut Mini only took me a few minutes, which meant I could start making projects sooner. I was able to make a super cute card they included in the box, which turned out to be pretty simple. I went from doubting my ability with a new crafting tool, to finishing my first project all in one sitting.”

For more information on the Cricut Mini, visit www.cricut.com/mini

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