September 7, 2012

Cover Story

CEO of the Year

Utah’s business landscape is rich with professionals who have le...Read More

Featured Articles

Did you go Skiing this winter?

Around Utah


Martin Plaehn

Karen Sendelback

Legal Briefs
Social Media and Employers: Friends or Enemies?

Money Talk
The Case for HSAs

Economic Insight
Time to Show Up

Lessons Learned
Make a Move

In the Lab

Rent to Own

Business Trends
Back from the Dead

Living Well
Artful Inspiration

A Breath of Fresh Air

Worst-Case Scenario

Regional Report
Northern Utah

Measure Up

Industry Outlook
Travel & Tourism



Provo Craft Unveils Cricut Mini

Press Release

September 7, 2012

Provo Craft announced the release of the upgraded Cricut Mini, which includes updated design software and an improved user interface to enhance the overall crafting experience and empower users of all skill levels.

The Cricut Mini is a lightweight and portable electronic cutting machine that is capable of cutting many different materials, including paper, vinyl, craft foil, magnetic materials and fabric.

Cricut Mini users design on their computer by connecting to the Cricut Craft Room, Provo Craft’s free online design software, where they can view the entire Cricut image library, make purchases and begin creating a variety of handmade crafting projects with the Cricut images they own. Cricut Mini also works with the extensive library of art cartridges from Cricut.

To ensure a seamless and enjoyable crafting experience, the updated Cricut Mini will include:

  • A new welcome packet with simplified, step-by-step instructions
  • A newly designed online Cricut Craft Room
  • Access to free content, including more than 500 images and 40 project ideas
  • Four sheets of cardstock paper
  • New and improved mats designed for durability

“We created the Cricut Mini to give our consumers a very affordable option that inspires their creativity,” said Ashish Arora, the CEO of Provo Craft. “Despite its size, the Cricut Mini is a powerful machine capable of handling a virtually endless number of projects, making it a great choice for both new crafters and veterans who want a space-saving option. We have spent hundreds of hours talking to potential Cricut Mini consumers and current Cricut owners and watched them design projects using the Cricut Mini and Cricut Craft Room. With all those insights and consumer feedback, we feel that we have designed a user experience that is easy and will delight our consumers and deliver a simple yet compelling experience.”

Also included with the upgraded Cricut Mini is an in-box project to help familiarize users with the abilities of their machine. Each unit contains detailed design instructions and all the necessary materials to create a thank-you card. Provo Craft designed this comprehensive out-of-the-box experience as both a learning tool and a way to showcase the simplicity of the machine to new users.

“I had never used a Cricut before, and I was a little unsure of the Cricut Mini,” said Heather Smith from the blog “From the moment I opened the box, I was amazed at how clear and easy the instructions were. Setting up my Cricut Mini only took me a few minutes, which meant I could start making projects sooner. I was able to make a super cute card they included in the box, which turned out to be pretty simple. I went from doubting my ability with a new crafting tool, to finishing my first project all in one sitting.”

For more information on the Cricut Mini, visit

Utah Business Social
UB Events View All
CEO of the YearUtah Business Event
Mar 20, 2015
Utah Business Magazine and Presenting Sponsors - Holland & Hart and Newmark Grubb ACRES - are pro...
Job Summit 2015Utah Business Event
Apr 10, 2015
Position your company as a Premier Employer in today's competitive job market! Utah Business maga...
30 Women to WatchUtah Business Event
May 21, 2015
Utah Business magazine and Snell and Wilmer are proud to announce the 18th annual 30 Women To Wat...
Community Events View All
CEH - Certified Ethical Hacker
Mar 2, 2015
Learn to hack like a pro, while pleasing the boss! The ethical hacker is usually a trusted employ...
Advance Your HR Career by Building Credibility, Trust, and Professionalism
Mar 3, 2015
Even if you know your craft, do you know how to improve others’ perception of your ability and pr...  |  90 South 400 West, Ste 650 Salt Lake City, Utah 84101   |  (801) 568-0114

Advertise with Utah Business

Submit an Event

* indicates required information
* Event Name:
Price (general):
Website (if applicable):
Coordinator's Name:
Coordinator's Email:
Coordinator's Phone:
Venue Name:
Venue Address:
Venue City:
Venue Zip:
Event Capacity:
* Event Description: