July 26, 2012

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Provo Craft Partners with Close To My Heart

Press Release

July 26, 2012

Provo Craft announced that it has partnered with Close To My Heart, a leader and innovator in the papercrafting and stamping industry, to offer an exclusive cartridge collection designed specifically for the Cricut line of electronic cutting machines.

Close To My Heart’s Cricut Artiste Collection includes one cartridge, three My Acrylix D-size stamp sets, and three exclusive 12” x 9” Dimensional Elements in coordinating shapes. The collection also includes 700 images to help users create themed projects, interactive cards, 3-D items and more.

“We are excited to partner with Provo Craft and offer our customers this wonderful new collection,” said Close To My Heart Vice President of Sales and Marketing Kristine Widtfeldt. “At Close To My Heart, our mission is to help our customers celebrate relationships through discovering their own creativity, and help them preserve and share the moments that matter most. There is no better partner in this effort than Provo Craft, and we’re excited to see what Cricut users can create with the Artiste Collection.”

The Artiste Collection is compatible with the entire line of Cricut electronic cutting machines and Cricut Craft Room design software. This is the second collection Close To My Heart has created exclusively for Cricut machines.

“At Provo Craft, we are always looking for new ways to inspire creativity, and I have no doubt Cricut users will be equally excited and inspired by this new collection from Close To My Heart,” said Ashish Arora, the CEO of Provo Craft. “The last time Close To My Heart created exclusive content for our Cricut machines, our customers loved how simple it was to pair their creative content with our easy-to-use machines. I know they are going to love this new collection just as much.”

The Cricut Artiste Collection can only be purchased from an Independent Close To My Heart Consultant, available August 1, 2012. To find a consultant, visitwww.closetomyheart.com%2Fconsultantlocator.aspx&esheet=50351355&lan=en-US&anchor=http%3A%2F%2Fwww.closetomyheart.com%2Fconsultantlocator.aspx&index=1&md5=901d4ef65608086464787835515ea9f8"> http://www.closetomyheart.com/consultantlocator.aspx.

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