January 9, 2013

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Provo Craft Partners with Anna Griffin

Press Release

January 9, 2013

Provo Craft announced a partnership between its Cricut line of products and Anna Griffin, a renowned designer in the stationery and paper crafting industries. The partnership will create an exclusive collection for the Cricut Cuttlebug machine.

The Cricut Cuttlebug machine, an embosser and die cutter, is part of Provo Craft’s Cricut line of products, which includes leading electronic cutting machines. This is the inaugural partnership between Provo Craft and Anna Griffin.

“Our mission is to inspire people to do creative things. Anna’s stunning creativity brings the inspiration that our consumers want and love. We are excited to be working with her on this Cricut Cuttlebug collection,” said Ashish Arora, CEO of Provo Craft. “We couldn’t be happier with the designs Anna has created, and we know our consumers will be thrilled with all the possibilities this collection will allow.”

In addition to an Anna Griffin branded Cricut Cuttlebug machine, this exclusive collection includes:

  • Four Anna Griffin Cricut Cuttlebug A2 embossing folders with borders
  • Four Anna Griffin Cricut Cuttlebug 5" x 7" embossing folders with borders
  • One new four-piece Cricut Cuttlebug embossing folder set, Fabric Swatches
  • One new 5" x 7" Cross My Heart embossing folder with border
  • One 5" x 7" Simple Flowers embossing folder

“Just like buttercream frosting on a cake, embossing our designs makes them that much sweeter. The quality of the machine and folders is second to none and the result is breathtakingly beautiful,” said Anna Griffin, president of Anna Griffin Incorporated. “I know that our HSN audience will be both surprised and delighted by our partnership with Provo Craft.”

For more information about the new Anna Griffin Branded Cricut Cuttlebug, visit HSN.com.

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