Article

Play Along

Video Content is Dominating Online Marketing Efforts

Peri Kinder

August 1, 2012

“There’s a difference between amateur in its feel and amateur in its quality,” Winterroth says. “You’ll get more attention from clients and create an emotion or attitude that you can’t really demonstrate in print.”

Another thing to keep in mind is that online videos are getting much shorter. Just a few years ago, the average corporate video ran 8–12 minutes. Now, it’s advised that videos not run more than three minutes—shorter if possible. With instant access from mobile devices, the message can be received by anyone, anywhere, anytime but be easily passed over if it doesn’t capture a person’s attention.

“Our attention span has changed,” Daly says. “We still have an attention span, but there’s so much information available trying to grab our attention that we have only a few moments to get the [point across] before the customer is on to something else.”

With today’s computer-generated graphics, animation and creativity, there are no limits to what a company can do with a video campaign. Creating a clip packed with more information, in a smaller amount of time, can yield high results.

“We are a digital society,” Daly says. “We turn on our peripheral devices on a second’s whim. Any business that does not capitalize on that, well, their competitor will.”

Page 12
Utah Business Social
UB Events View All
2014 Fast 50 EventUtah Business Event
Aug 28, 2014
Utah Business magazine along with presenting sponsors Kirton McConkie, CBIZ, MHM, LLC and Newmark...
Community Events View All
The 3 Percent Road Show
Jul 31, 2014
The Mad Men era may be decades behind us, but not much has changed in the advertising industry as...
Day of Hope Car Show
Aug 2, 2014
3rd Annual fundraiser to benefit 1,600 child victims of crime helped by the award winning Childre...

info@utahbusiness.com  |  90 South 400 West, Ste 650 Salt Lake City, Utah 84101   |  (801) 568-0114

Advertise with Utah Business

Submit an Event

* indicates required information
* Event Name:
Price (general):
Website (if applicable):
Coordinator's Name:
Coordinator's Email:
Coordinator's Phone:
Venue Name:
Venue Address:
Venue City:
Venue Zip:
Event Capacity:
Date(s):
to
* Event Description:
  Cancel