Article

Play Along

Video Content is Dominating Online Marketing Efforts

Peri Kinder

August 1, 2012

“There’s a difference between amateur in its feel and amateur in its quality,” Winterroth says. “You’ll get more attention from clients and create an emotion or attitude that you can’t really demonstrate in print.”

Another thing to keep in mind is that online videos are getting much shorter. Just a few years ago, the average corporate video ran 8–12 minutes. Now, it’s advised that videos not run more than three minutes—shorter if possible. With instant access from mobile devices, the message can be received by anyone, anywhere, anytime but be easily passed over if it doesn’t capture a person’s attention.

“Our attention span has changed,” Daly says. “We still have an attention span, but there’s so much information available trying to grab our attention that we have only a few moments to get the [point across] before the customer is on to something else.”

With today’s computer-generated graphics, animation and creativity, there are no limits to what a company can do with a video campaign. Creating a clip packed with more information, in a smaller amount of time, can yield high results.

“We are a digital society,” Daly says. “We turn on our peripheral devices on a second’s whim. Any business that does not capitalize on that, well, their competitor will.”

Page 12
Utah Business Social
UB Events View All
Health Care HeroesUtah Business Event
Oct 21, 2014
Please join us, along with our sponsors, MountainStar Healthcare, and Roseman University in honor...
Content Marketing BootcampUtah Business Event
Oct 28, 2014
Please join Utah Business Magazine and Adobe, along with our other sponsors: Boostability, Right ...
Sustainable Business Awards 2014Utah Business Event
Nov 13, 2014
Utah Business magazine along with presenting sponsor Big D Construction, is pleased to announce t...
Community Events View All
BOMA Fall Education Summit
Oct 2, 2014
We are excited to host our first annual Education Summit. This year, we have twelve (12) session...
Leadership Excellence Course
Oct 2, 2014
Leadership Excellence Course coming to Salt Lake City. Course graduates qualify for continuing ed...

info@utahbusiness.com  |  90 South 400 West, Ste 650 Salt Lake City, Utah 84101   |  (801) 568-0114

Advertise with Utah Business

Submit an Event

* indicates required information
* Event Name:
Price (general):
Website (if applicable):
Coordinator's Name:
Coordinator's Email:
Coordinator's Phone:
Venue Name:
Venue Address:
Venue City:
Venue Zip:
Event Capacity:
Date(s):
to
* Event Description:
  Cancel