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Salt Lake City – Customers shopping at online retailer Overstock.com now have the option of financing their purchases through a private label credit card issued through Comenity Capital Bank.
“We always like to give our customers options,” said Overstock.com CEO Patrick Byrne. “That applies to both product selection and payment method. Allowing customers to pay for larger purchases over time is an exciting development and one that has been received enthusiastically.”
To pay using the Overstock.com store card, shoppers select that option when checking out. They are then prompted to submit a brief application, after which approval is confirmed within seconds. The card number is conveniently stored in conjunction with the customer's Overstock.com account, though the customer also receives a physical card.