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Salt Lake City — Overstock.com, Inc. has been named the number three online retailer in the 2014 Customer Loyalty and Engagement Index, created by Brand Keys, an independent research consultancy. Brand Keys gathered the responses from consumers who have previously purchased from Overstock.com and competing online retailers.
Overstock.com scored in the top three with Amazon.com and Ebay.com, ranking above Zappos and Buy.com.
"We've done a lot to make our shopping experience a positive one; from great prices to great customer service to a rich reward program," said Overstock.com CEO Patrick Byrne. "We are pleased to be ranked in the top three."
The Brand Keys 2014 study surveyed 32,000 consumers, 18 to 65 years of age. Seventy percent were interviewed by phone, 25 percent via face-to-face interviews and 5 percent participated online. This is the 18th annual list showing customer loyalty.