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Orabrush, Inc. announced its YouTube channel – www.youtube.com/curebadbreath – has surpassed 50 million total channel views. The company’s rapid online ascension has enabled its high-energy, offbeat YouTube videos to collectively garner more channel views than some of the world’s most prolific brands.
“Online video is the core of our reverse marketing model, which uniquely generates awareness and demand for a product online first and translates to sales in a retail setting,” said Jeff Davis, CEO of Orabrush. “Our success on YouTube has propelled sales of millions of tongue cleaners, completion of a Series A funding round and distribution partnerships in more than 30,000 retail stores worldwide. With 72 hours of video uploaded to YouTube every minute, it is a testament to our marketing and creative team that we have been able to excel in such a crowded field.”
For eight years, inventor Robert Wagstaff “Dr. Bob” was unable to find a consumer base for his tongue cleaner as forays into retail and TV infomercials proved unfruitful. It wasn't until the then 75-year-old joined forces with Jeffrey Harmon, a college student at the time, to produce a YouTube video marketing the product as a tool to help cure bad breath that Orabrush took off. Since launching on YouTube in late 2009, Orabrush has executed one of the most successful viral marketing campaigns in recent history.