February 26, 2013

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Orabrush Introduces Product for Canine Oral Health

Press Release

February 26, 2013

Orabrush, Inc. has announced the launch of Orapup – a tongue cleaner to help cure bad dog breath without a toothbrush. The company has presold more than 40,000 Orapups online, totaling more than $750,000. Preorders have begun to be shipped to customers, and the Orapup dog breath brush is available for purchase at www.orapup.com.

Long a source of frustration for pet owners, proper oral care is a treat with the Orapup because it entices dogs to clean their own tongues. Dogs take naturally to the tongue brush, which creates an enjoyable bonding experience between a dog and its owner.

To get dogs to lick away their bad breath, dog owners simply apply Orapup Lickies, a flavoring formula, to the surface of the Orapup. The formula is made with FDA-approved, gluten-free ingredients and contains all-natural enzymes and anti-plaque properties that fortify against gum disease and reduce tartar. The Orabrush team spent seven months researching and developing the edible product.

Made in the USA and designed by 78-year-old Orabrush inventor Robert Wagstaff, the Orapup combines ultra-soft, micro-pointed bristles with four in-line scrapers to collect and remove bad breath-causing bacteria from the tongue.

“As a veterinarian of 18 years, I would advise all pet owners to start an oral health program, and using the Orapup is one of the easiest ways they can introduce that to their pet,” said Carolyn S. McGuire a veterinarian at  Animal Medical Services in Utah. “The No. 1 cause of heart disease in dogs comes from a dirty mouth, and I see Orapup as an additional benefit to help keep bacteria down in the mouth, which can help reduce emergency vet visits and the time between professional cleanings.”

To bring the category-creating Orapup to market more quickly, Orabrush launched a crowdfunding campaign and has been accepting preorders for the dog breath brush since August 2012. In just six months, the Orapup YouTube channel has amassed more than four million views.

“Even our most optimistic forecast could not have predicted this overwhelming response to Orapup,” said Jeff Davis, CEO of Orabrush.

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