July 1, 2011

Cover Story


For 25 years, the Ernst & Young Entrepreneur Of The Year® Program ...Read More

Featured Articles

Adventure Awaits

Around Utah


Money Talk
Cash Management Strategies

Corporate Cuisine Awards


Industry Outlook
Higher Education

Editor's Note
It’s Time to Invest in Education

Business Trends
Made In Utah

Economic Insight
Mormon Summer

Online Facelift

Legal Briefs
Past Due

Lessons Learned
The Doctor is In



Adrienne Akers: Streamlining the Business Process

Isaac Jacobson: Success in any Economy

Jumping Through Hoops


Online Facelift

Make Sure Your Website Fits Your Social Media Strategy

Candace Little

July 1, 2011

A Narrow Focus
In searching for that delicate balance, Provo Craft also had to consider its staffing resources. Balancing human capacity with the latest and greatest technology can be difficult, says Nelson. “Make sure that what you start doing you can sustain. One of the things that every company struggles with is doing too much. Be narrow and be good. Do what you can, but do it well.”

It’s common to want all the bells and whistles for a company website, but Nelson says if you can ask the question, “What do I want somebody to do when they get there?” it becomes a great checklist to bump everything up against. Does a new feature fulfill a purpose, or is it “a nice shiny distraction?” he asks. “Ultimately, that website should have a purpose and everything should work toward that purpose.”

Not every company has the same online needs, and establishing the purpose of your website will determine that you may or may not need a new site, says Page. While many businesses can benefit from an interactive, up-to-date website, others may be fine to keep more of a traditional, informative, brochure-like format.

Page 12
Utah Business Social
UB Events View All
Twenty in Their 20sUtah Business Event
Nov 5, 2015
Meet the young and ambitious professionals who are taking the business world by storm! The honore...
Sustainable Business Awards Utah Business Event
Nov 19, 2015
Utah Business magazine is pleased to announce the Utah Sustainable Business Awards. This program ...
Sustainable Business Awards 2015 - NOMINATIONS OPEN IN JULY 2015Utah Business Event
Nov 19, 2015
Utah Business magazine is pleased to announce the 2015 Sustainable Business Awards! This program...
Community Events View All
Salt Lake City Sales Hiring Event
Oct 13, 2015
Salt Lake City Professional Career Event - Sales & Management Specific HireLive is a national ...
Moab Dancing with the Stars
Oct 16, 2015
Dancing with the Moab Stars, Moab Valley Multicultural Center's annual event and fundraiser, is g...

info@utahbusiness.com  |  90 South 400 West, Ste 650 Salt Lake City, Utah 84101   |  (801) 568-0114

Advertise with Utah Business

Submit an Event

* indicates required information
* Event Name:
Price (general):
Website (if applicable):
Coordinator's Name:
Coordinator's Email:
Coordinator's Phone:
Venue Name:
Venue Address:
Venue City:
Venue Zip:
Event Capacity:
* Event Description: