March 2, 2012

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Article

Neutron Interactive Recognized

Press Release

March 2, 2012

Neutron Interactive (www.neutroninteractive.com), an online marketing company that specializes in lead generation, was recognized as a top performer for volume growth among education lead providers by the market-leading consumer sales platform, Leads360. The second annual Leads360 2012 Lead Industry Report is an analysis of the lead industry and top lead generation firms.

“Neutron Interactive, like all our Lead Industry Award winners, has excelled in fostering innovation and channeling it into performance against the backdrop of one of the most challenging economies in history,” said Nick Hedges, CEO and president at Leads360. “Leads360 recognizes Neutron for its achievement.”

As stated in the report, 2011 was a challenging year for lead buyers within the education industry. The
increased regulations caused many institutions to re-evaluate their lead sources – eliminating those that were less reliable in producing quality results. Among the schools surveyed, “quality” was found to be “an issue of compliance AND conversion” resulting in higher expectations of lead providers. Neutron Interactive was among those who ramped up their compliance initiatives and staff in 2011 to meet the quality requirements of its clients.

“Focusing on helping our clients meet their goals, we must proactively adapt to the changing regulatory environment of the education industry,” said Dan Caffee, CEO of Neutron Interactive. “Our volume growth within the education sector can be attributed to our commitment to quality and compliance in 2011.”

In the report, Neutron Interactive was ranked number 2 in the category of volume growth for education lead providers. Volume growth was defined as “growth in the absolute volume of leads sold to the same set of clients between 2010 and 2011.” The Leads360 2012 Lead Industry Report will be published March 29th, 2012 and is available for download now at leads360.com.

To learn more about Neutron’s lead generation services, please visit neutroninteractive.com/expertise.
(3.2.12)

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