May 2, 2014

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National Geographic Pairs with Live Prepared to Launch Emergency Preparedness Products

Press Release

May 2, 2014

Salt Lake City — National Geographic has partnered with Live Prepared, a Salt Lake-based division of Blue Chip Group and emergency preparedness company, to launch a line of preparedness products for natural disasters and unexpected events.

The line of products will be introduced to major retail stores this summer and will consist of six categories: water, food, first aid, shelter, energy and tools. The collection is designed to be portable and easy to use.

“National Geographic’s amazing stories, combined with its trusted reputation, will help educate customers about living prepared,” said Blue Chip Group President Mark Augason. “Whether traveling or at home, the National Geographic collection by Live Prepared provides the essential food and gear needed for everyday preparedness.”

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