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MyHeritage, an online family history network, announced it has acquired long-time rival Geni.com.
The acquisition reinforces MyHeritage’s position as a global power player in the family history industry and accelerates its vision of helping families everywhere build and share their legacy online. The purchase of Geni.com is the eighth and largest acquisition made by MyHeritage since the launch of its online family history network in 2005. It extends MyHeritage’s network to 72 million registered users, 1.5 billion profiles and 27 million family trees, containing internationally diverse family history content.
“Exploring and curating one's family past is both a timeless and universal hobby pursued by hundreds of millions of people around the world; I personally grew my own family tree to include more than 2,500 people,” said BVP Partner Adam Fisher. “The freemium model of MyHeritage/Geni not only makes online family history accessible to the casual user, but underscores the importance of user generated data to the product offering itself, which grows every day. As the international market leader with an aggressive expansion plan, we see tremendous value in their subscription business and are excited to work closely with Gilad and his team as they build on their success.”
Founded in 2007, Geni.com is known as a pioneer in collaborative family tree building with its focus on creating the World Family Tree, and enjoys a large following in the United States. Geni.com will continue to operate as a separate brand based out of its California office, which will also serve as the main engineering hub for MyHeritage in the US, alongside its main content offices in Utah. The entire staff at Geni.com will join the MyHeritage team.
The services of MyHeritage and Geni.com will initially run independently. MyHeritage plans to give respective users the option to collaborate on family history research by enabling two-way information flows between the sites that will facilitate new family discoveries and provide greater value to the users of both services.
Users from both sites will be able to discover long-lost relatives and new ancestral connections through MyHeritage’s Smart Matching technology, which finds common matches between family trees. To add new color to the ancestries of Geni.com users, MyHeritage will apply its recently launched Record Matching technology that matches historical records, such as birth, death, census and immigration records, to individuals in Geni.com family trees. Geni.com users will be able to enjoy extended offerings provided by MyHeritage including DNA kits for genetic genealogy.
“What we've learned over the years building Geni is that there are three key assets that customers want in the genealogy space: records, private trees, and the world family tree. This deal brings together all of these pieces to form the most complete offering in the genealogy space. Together with MyHeritage, we look forward to continuing Geni's mission of connecting humanity through a single family tree”, said Geni.com Founder David Sacks.