Mindshare Technologies Optimizes iPhone App

Mindshare Technologies, a leader in Voice of the Customer (VoC) technologies, announced that the Mindshare iPhone app has been enhanced to include the functionality of the company’s online Dashboard reports. The new app is designed to effectively provide real-time customer feedback and management tools to all levels of a company – from the local manager to the executive offices – directly through a mobile device.

The enhanced Mindshare mobile app includes additional organizational features, a more robust toolset to manage customer feedback data, and the ability to view metrics and reports at a glance. As with the previous version, the app still allows frontline managers at retail outlets and call centers to immediately access, view, track and take action on customer survey information as it is submitted.

“Our online Mindshare Dashboard has been extremely popular with our clients, and it only made sense to make it more widely available by incorporating it into our existing mobile app,” said John Sperry, CEO of Mindshare. “With this enhanced app, we’ve integrated the Dashboard functions that help users track trends, incidents and performance across regions, locations and employees, which ultimately provides clarity on the most important metrics needed to effectively manage a business.”

The enhanced Mindshare app provides clear companywide perspective and effective local direction through simple charts and meaningful statistics through the following features:

• The Unit Grid – access alerts, incident management tools, Coach recommendations, and more
• Explore Text Analytics – view relevant themes found in open-ended customer comments
• Trending Feedback Metrics – review positive and negative performance trends measured over time
• Peer Comparisons – allows users to measure performance against peer locations
• Service Exceptions – see which service elements are most commonly missed at each location

“When dealing with customer feedback, we want to make sure our clients have a full view of customer feedback distilled to an actionable level, and we’ve developed a host of valuable tools that do just that,” added Sperry. “By adding these features to our app, we’ve made it possible for users to have access to this critical information at any time and from anywhere.”

The new version of the Mindshare app is currently available exclusively on the iPhone. The company is developing a version for Android devices, as well as the iPad.