July 22, 2013

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CEO of the Year

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Article

Maverik Receives Convenience Store Chain of the Year Award

Press Release

July 22, 2013

Salt Lake City — Maverik is Convenience Store Decisions’ 24th annual Convenience Store Chain of the Year award recipient for 2013. The company and its employees will be honored at an invitation-only gala during the NACS show in Atlanta on Oct. 13.

“Maverik quite simply encompasses everything a convenience store chain should be: innovative, fun, daring, and exciting,” said John Lofstock, editor-in-chief and editorial director for the Convenience Store Decisions Group. “But, what stands out most of all is its unwavering dedication to the customer experience.”

Under the direction of Mike Call, Maverik’s chief adventure guide, and Brad Call, , the Utah-based chain has created a dynamic brand that intimately connects with customers of the Mountain West.

“We are strong believers of promoting our adventure image through touch marketing where we interact daily with our customers in their own communities,” said Brad Call, vice president of adventure culture. “I believe the key to survival for all companies, however, is really knowing the customer, understanding their desires, and utilizing deep, sophisticated targeted marketing to reach them. To that end, we have created the most robust app technology and best loyalty program in the industry. We’re good, but not yet great. The future is exciting.”

Today, Maverik has more than 250 locations in 10 western states. Maverik supports hundreds of local events with giveaways, product sampling and selling, and promotions. The company also has teamed up with the Maverik Events Center in Salt Lake City, the Real Salt Lake soccer team, and numerous college teams.

“Our commitment to truly understand and serve customers has led us to take a fresh, new perspective to the way we approach every aspect of our business,” said Mike Call Maverik’s chief adventure guide.

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