February 8, 2013

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MarketStar Celebrates 25th Anniversary

Di Lewis

February 8, 2013

When MarketStar was created 25 years ago, founder Alan Hall said he could never have anticipated the company’s growth or the way technology would shape the way MarketStar does business.

CEO Dave Treadway said much of the company’s growth can be attributed to a shared set of values between Hall and himself. He said the company took off because they treat employees with respect and give them the tools needed to be successful.

Though technology has changed dramatically in the last 25 years, he said MarketStar is still going strong because of that fundamental respect for people, whether clients or employees.

Treadway, who joined the company 10 years ago, said sales and marketing has become even more about client-to-customer relationships and connections than it was when he came, but MarketStar has adapted to challenges and changes and will keep doing so.

“I think the future is extremely bright,” he said. “The world is growing rapidly, but you’ll never get away from the need for people connecting with people.”

MarketStar was originally created when Hall could not find a sales force for Netline, a technology company for which he was once president. TempReps, MarketStar’s original name, eventually eclipsed Netline when Hall realized other companies in the fast-growing tech industry would need help with marketing and sales.

With a second mortgage, Hall got the funding needed to get TempReps off the ground and he said it “just took off.”

“There were no angels, no investors, no one to help us back then,” he said, adding that he’s grateful for the employees and clients who took a leap of faith to make the company what it is today.

While Hall sold the company 13 years ago, MarketStar has continued to grow and Hall said he excited to know a company he created to fill a need he saw has grown into the force it has become.

Treadway said, “We’re so excited to be a part of the Utah economy and be in a place to provide opportunities for our employees.”

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