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Marketecture, a provider of cloud software for building, managing and marketing online businesses, announced the full platform launch of the Marketecture Business Center 3.0, its turnkey website solution for micro and small businesses. It is a fully integrated online business platform for small businesses, Marketecture empowers small business owners to establish and grow their business online without having to build their own software and become Internet experts.
The Marketecture Business Center 3.0 is custom-built from the ground up and provides a full suite of integrated online business management and marketing tools. The new platform leverages proprietary, scalable software and includes the following features:
“After honing our platform for the past two years, we are thrilled to offer the full integration of the Marketecture Business Center,” said Oliver Bigler, chairman and CEO of Marketecture. “For years, thousands of micro and small businesses have benefited from aspects of our online platform and we pride ourselves in now being able to provide all the essential components needed to thrive on the web. For too long, small business owners have been unfairly offered select solutions by Internet software solution companies marketing their individual app. Marketecture’s all-in-one website solution and business system helps small business owners across the country build, market and grow their online business and adapt to an increasingly Internet-based economy.”
According to a 2011 report by research firm Borrell & Associates, most small and medium business (SMB) owners do not have the time or the expertise necessary to successfully conduct business online; in fact, 46 percent of SMBs in the U.S. have no online presence. Of the SMBs with an online presence, 80 percent are a simple “business card” site without embedded revenue generation. Marketecture addresses both deficiencies in its easy-to-use, all-in-one system, which helps clients build and maintain their website, find and retain customers and generate revenue.
“Marketecture’s one-stop shop helped us optimize our business for the web,” said Phillip Hicks, president of Phillip’s Pool Service, a family owned and operated business in Florida’s Panama City Beach area. “Marketecture immediately bolstered our online presence by creating a dynamic website that benefited both our company and our customers.”