August 1, 2011

Cover Story

Energy Development in Utah

Gov. Gary R. Herbert sent a strong message to Washington during his State ...Read More

Featured Articles

Around Utah

At Your Service

Sections

Legal Briefs
Climate Change

Ask the Experts
Close to Home

Ask the Experts
Damage Control

Editor's Note
Do the Math

Economic Insight
Friends in High Places

Features
In the Pipeline

Ask the Experts
Layered Security

TechKnowledge
Let’s Make a Deal

Business Trends
Look Before You Leap

Focus
Out of Reach

EntrepreneurEdge
Ramping Up

Industry Outlook
Technology

Living Well
The Suite Life

Ask the Experts
Web Insights

Money Talk
Window of Opportunity

Features
Work of Art

Ask the Experts
Close to Home

Spotlight
Alex Lawrence

Spotlight
Jenni Smith

Players
Players

Article

Let’s Make a Deal

Is Group Couponing Losing its Savor?

Tom Haraldsen

August 1, 2011

Sustaining the Strategy
One unique approach to the concept is offered by Daily Skweez—which uses a text messaging platform to its customers for “this day only” offers. Six days a week, usually by 9 a.m. each morning, Daily Skweez sends offers to its database of more than 22,000 customers in three markets: Salt Lake City, Provo and Boise, Idaho.

“The offers are good just for that day,” says co-founder Abe Carter. “Customers can redeem the offers by showing the vendors the message on their cell phones. It’s what makes us different. No upfront purchase is necessary, no coupons to clip and no effort on the behalf of the consumer other than to look at their text messages.”

Carter says 95 percent of the retailers he promotes are restaurants. The company is just beginning to branch out into other types of businesses as its customer base grows.

“From the beginning, we operated on the premise that customers ask themselves two questions: ‘Where are we going to eat?’ and ‘What do we want to do tonight?’ That’s how we started in the direction of Daily Skweez.”

What does Brinton see as the future for these coupon programs?

“Retailers have to be strategic about it, because there’s no question that the initial blast is going to bring in a lot of customers,” she says. “It’s great to launch, but it’s not one that necessarily builds a sustainable business. So the challenge is how to take advantage of the concept without going out of business.”

Page 12
Utah Business Social
UB Events View All
Fast 50 Utah Business Event
Aug 27, 2015
The top 50 companies will be selected based on a combination of revenue growth and revenue genera...
Job Summit - POSTPONED UNTIL FALL 2015 Utah Business Event
Sep 24, 2015
NOTE: The date listed below is not secured. We will update as the event gets closer. Thank you ...
Community Events View All
Secrets to Financing Your Business
Aug 4, 2015
Join us for a complimentary educational presentation SECRETS TO FINANCING YOUR BUSINESS Sponsor...
Sandler Foundational Selling Strategies
Aug 4, 2015
How committed are you to improving your sales process, techniques and mindset? Sandler Trainin...

info@utahbusiness.com  |  90 South 400 West, Ste 650 Salt Lake City, Utah 84101   |  (801) 568-0114

Advertise with Utah Business

Submit an Event

* indicates required information
* Event Name:
Price (general):
Website (if applicable):
Coordinator's Name:
Coordinator's Email:
Coordinator's Phone:
Venue Name:
Venue Address:
Venue City:
Venue Zip:
Event Capacity:
Date(s):
to
* Event Description:
  Cancel