February 18, 2013

Cover Story

Featured Articles

Fledgling Legal Eagles

USA Power v. PacifiCorp

The Canyons v. Wolf Mountain Resorts

Sections

Features
Fledgling Legal Eagles

Legal Case Profiles
USA Power v. PacifiCorp

Legal Case Profiles
The Canyons v. Wolf Mountain Resorts

Legal Case Profiles
BYU v. Pfizer

Lawyer Spotlights
Ron Yengich

Lawyer Spotlights
William Bohling

Lawyer Spotlights
Lori Nelson

Legal Case Profiles
K-TEC v. Vita-Mix

Lawyer Spotlights
Paul Durham

Article

K-TEC v. Vita-Mix

How Blendtec Won a Patent Infringement Battle Against an Industry Giant

Di Lewis

February 18, 2013

Grant and Brett Foster were able to do some of the tastiest research in the history of lawsuits. The brothers, partners in Holland & Hart’s Salt Lake office, had the task of proving Vita-Mix infringed on K-TEC’s patent for a five-sided blending jar.

Which means they also had the difficult task of bringing different blenders into the office and making smoothies. And that is really what the case came down to, Grant says, blending things and blending them well.

Game Changer

Tom Dickson, owner and CEO of K-TEC, which markets its products under the Blendtec brand, came up with a solution that solved a decades-long problem with blenders—cavitation, or the tendency for blenders to create a pocket of air around the blender blade. Grant says by adding a shorter fifth wall to the blender, Dickson shifted the vortex or cyclone that blending creates so it was not centered over the blade, which makes the contents roll over instead of cavitating.

Realizing he was onto something big, Dickson moved quickly to patent “the five-sided jar that allowed you to do twice the work in half the time,” Grant says.

Commercial companies that do a lot of blending, like Baskin-Robbins, Starbucks and others, took notice of the newcomer. As did the blending industry giant, Vita-Mix, which understood it would lose big clients in the commercial blending market if it didn’t do something.

Brett says, “You’ve got a groundbreaking change of technology. In the blender world, this is the equivalent of an iPod versus a CD. Vita-Mix recognized it and copied it.”

The Fight

Grant says when the first patent was issued and Vita-Mix continued to copy Dickson’s invention, he wrote a demand letter, but Vita-Mix claimed the patent was invalid. So they withdrew the lawsuit, filed two additional patent applications and made sure the Patent Office had all the information it needed. Then, when these patents issued, K-TEC came at Vita-Mix again.

Grant worked the case at the U.S. Patent and Trademark Office (USPTO), fighting Vita-Mix’s numerous invalidity challenges. Brett and Holland & Hart partner Mark Miller were the principal lawyers who tried the case to the jury. The dual proceedings allowed the brothers to try the district court and USPTO together, then argue back-to-back at the Federal Circuit Court of Appeals in Washington D.C., which Grants thinks is the first time this has been done by siblings.

“It did require a lot of collaboration because of the parallel proceedings. Vita-Mix fought us on the frontlines in court, then tried to flank us from the rear at the Patent Office,” Grant says.

Vita-Mix’s lead argument was non-infringement on the patent, Brett says, which they thought was absurd when the only evidence needed to prove infringement was the blending jar itself and patent claims. Vita-Mix argued its new jar was based off patents from its own company and the design was obvious because it was like drink pitchers.

Vita-Mix curved the fifth truncated wall on its jar, which was flat in the first version, and hired an expert to testify the change made a blending jar with three walls, not five, as required by Dickson’s patent. Brett says the infringement was still clear and the Utah district court granted summary judgment on the infringement issue before the jury trial.

On appeal, Vita-Mix argued this was an error because of the testimony of its expert. However, in the first few minutes of oral argument at the Federal Circuit, Brett says Judge Alan Lourie said, “You don’t need a Ph.D. in anything” to see that Vita-Mix’s jar has five walls as required by Dickson’s patent, which sunk Vita-Mix’s lead argument.

“The interplay between the trial lawyers in court and the re-examination team at the Patent Office—that’s where it was totally different from any other case I’ve had. This required total coordination between the patent prosecution team and the trial team,” Brett says.

Vita-Mix’s Patent Office challenges were ultimately unsuccessful, as Grant says they were able to, on all levels, have the patents reaffirmed without changes to the claims.

Brett says despite this, “I can say they never made a good-faith attempt to settle the case. We didn’t get a meaningful offer until the night before trial and it was not enough. We were blown away that with the strength of our case, not once did they make a genuine offer to settle.”

In the End

“When the dust settled, all of our patents were intact and every single claim was confirmed,” Grant says. K-TEC won the largest patent infringement judgment in Utah history at $24 million.

Aside from the size of the judgment itself, Grant says the case is significant because it reaffirms the value of patents.

Page 12
Utah Business Social
UB Events View All
Health Care HeroesUtah Business Event
Oct 21, 2014
Please join us, along with our sponsors, MountainStar Healthcare, and Roseman University in honor...
Content Marketing BootcampUtah Business Event
Oct 28, 2014
Please join Utah Business Magazine, along with our sponsor Adobe, for an in-depth, hands-on, educ...
Community Events View All
Golf Tournament to Benefit Families of Fallen and Wounded Soldiers
Sep 19, 2014
Alumni members of Sigma Delta Pi and Sigma Alpha Epsilon at Weber State University are sponsoring...
PARC’s Annual Pallet Race
Sep 19, 2014
PARC will run its 6th Annual Pallet Race on Sept. 19, 2014, at 10 a.m. in the Layton Hills Mall p...

info@utahbusiness.com  |  90 South 400 West, Ste 650 Salt Lake City, Utah 84101   |  (801) 568-0114

Advertise with Utah Business

Submit an Event

* indicates required information
* Event Name:
Price (general):
Website (if applicable):
Coordinator's Name:
Coordinator's Email:
Coordinator's Phone:
Venue Name:
Venue Address:
Venue City:
Venue Zip:
Event Capacity:
Date(s):
to
* Event Description:
  Cancel