July 1, 2011

Cover Story

Ernst & Young ENTREPRENEUR Of The YEAR

For 25 years, the Ernst & Young Entrepreneur Of The Year® Program ...Read More

Featured Articles

Adventure Awaits

Around Utah

Sections

Money Talk
Cash Management Strategies

Features
Corporate Cuisine Awards

EntrepreneurEdge
Demoted

Industry Outlook
Higher Education

Editor's Note
It’s Time to Invest in Education

Business Trends
Made In Utah

Economic Insight
Mormon Summer

TechKnowledge
Online Facelift

Legal Briefs
Past Due

Lessons Learned
The Doctor is In

Features
WIRED FOR SUCCESS

Players
Players

Profiles
Adrienne Akers: Streamlining the Business Process

Profiles
Isaac Jacobson: Success in any Economy

Focus
Jumping Through Hoops

Article

Isaac Jacobson: Success in any Economy

Elisabeth Guyon

July 1, 2011

Isaac Jacobson of eTagz is a salesman and CEO rolled into one. In fact, Jacobson has built his reputation and career on his ability to sell. He is currently poised to begin licensing his company’s product, eTagz. But, unlike many good salesmen, he’s taking inbound calls. As Jacobson sees it, “It’s not what you know or who you know. It’s who knows you that makes you successful.” And a lot of people know Jacobson.

Jacobson has certainly worked to become the savvy entrepreneur he is. Early in his life, his parents instilled in him the vital knowledge that he was valuable despite the fact his surroundings told him he was “a born underdog.” Jacobson was encouraged to rise above whatever difficulties came his way.

He also learned the crucial importance of being able to sell. “If you learn how to sell, you will never go hungry. Never. Ever. With any economy. If you can find the thread that sells, then any business can be revived, any business can grow larger, any business can do well,” he says.

And Jacobson proved that point. He worked with TheDial.com, Digonex Technologies, Humanizing Technologies, DiscGo, SwapMo.com and then Sagebit to “fix the broken bodies that the dot-com bubble created.” He also learned that “he who controls distribution controls everything.”

Wanting to control the means of distribution himself, Jacobson jumped at the chance to purchase eTagz and its patents in 2002. He says, “eTagz was the culmination of all my experience: the entertainment industry, the CD industry, which I had an interest in, the pricing of entertainment, distribution of entertainment, how people reacted to and consumed entertainment. So it was, like, perfect—everything in one.”

One of Jacobson’s many future goals for eTagz is to bring the CD business back to the United States from China. “The paid-for CD is going down, and all the free CDs are made in China. So somebody’s losing all that business. What I’m doing is I’m taking that free CD market, that fire hydrant, and I’m bringing it back to the U.S. and saying, ‘OK, who wants it?’ I have 100 million CDs that I’m going to have the rights to manufacture next year. Who’s going to take it?”

If his experience and enthusiasm are any indication, eTagz should be an easy sell for a born entrepreneur like Jacobson.

Utah Business Social
UB Events View All
Health Care HeroesUtah Business Event
Oct 21, 2014
Please join us, along with our sponsors, MountainStar Healthcare, and Roseman University in honor...
Content Marketing BootcampUtah Business Event
Oct 28, 2014
Please join Utah Business Magazine and Adobe, along with our other sponsors: Boostability, Right ...
Sustainable Business Awards 2014Utah Business Event
Nov 13, 2014
Utah Business magazine along with presenting sponsor Big D Construction, is pleased to announce t...
Community Events View All
BOMA Fall Education Summit
Oct 2, 2014
We are excited to host our first annual Education Summit. This year, we have twelve (12) session...
Leadership Excellence Course
Oct 2, 2014
Leadership Excellence Course coming to Salt Lake City. Course graduates qualify for continuing ed...

info@utahbusiness.com  |  90 South 400 West, Ste 650 Salt Lake City, Utah 84101   |  (801) 568-0114

Advertise with Utah Business

Submit an Event

* indicates required information
* Event Name:
Price (general):
Website (if applicable):
Coordinator's Name:
Coordinator's Email:
Coordinator's Phone:
Venue Name:
Venue Address:
Venue City:
Venue Zip:
Event Capacity:
Date(s):
to
* Event Description:
  Cancel