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Infusionsoft announced it has acquired social media marketing software company GroSocial. GroSocial’s web-based software allows small businesses to easily build and track social media marketing campaigns that generate leads across popular social networks, including Facebook and Twitter. Earlier this month, Infusionsoft announced $54 million in growth capital financing led by Goldman Sachs.
Infusionsoft acquired GroSocial to meet the growing customer and market demand for an effective, easy-to-use social media marketing software tool that helps small businesses generate qualified leads.
As a leading all-in-one sales and marketing software, Infusionsoft is riveted on helping small businesses manage the entire sales and marketing lifecycle, from attracting and capturing leads to converting new sales and generating referrals from existing customers. With the addition of GroSocial, Infusionsoft will provide small businesses the ability to easily convert the leads they generate through social platforms into customers. GroSocial will be integrated with Infusionsoft’s CRM, marketing automation and e-commerce tools so that small businesses can automatically move prospects through the entire customer lifecycle. Today, there is an Infusionsoft widget in the GroSocial app that allows users to capture leads and trigger automatic follow-up. Small businesses can also use GroSocial to create a professional social media presence, schedule and post Tweets and updates, and to engage followers and fans through contests and promotions.
Small businesses face a myriad of choices when it comes to where to invest time, money and effort in their sales and marketing strategy and tactics. They are pragmatic and want social media tools that will generate leads and sales, in addition to improving customer engagement and brand value.
How GroSocial Helps Small Businesses With Social Media Lead Generation
“GroSocial is helping small businesses get real results from their social media marketing efforts. The company has proven its commitment to customer success with an amazing product that drives social media leads for tens of thousands of growing small businesses. Their team is talented and passionate, and the company is a clear winner and the ideal choice for us in the social media marketing space,” said Infusionsoft co-founder and CEO Clate Mask. “An Infusionsoft and GroSocial combination will lead to innovation and powerful results for small businesses.”
Zach Mangum, co-founder of GroSocial said, “Social media marketing isn’t just for big brands. We see a huge opportunity to change the way small businesses get results from social media platforms. Our tools make it easy for small businesses to have a big-business presence on social media and to actually generate leads and convert sales from their social media marketing efforts. We’re excited to catapult our innovation for small businesses with Infusionsoft even further.”
This is Infusionsoft’s second acquisition. In Nov. 2011, Infusionsoft announced the acquisition of CustomerHub, an online membership site and customer portal tool.
Today, there are more than 12,000 small businesses that use Infusionsoft to attract and capture leads, nurture and convert prospects automatically, grow sales and referrals, and save time.