In the Hot Seat

Local Inventors Kiss Up to Shark Tank Investors

By Heather Stewart

August 9, 2013

Practice the Pitch. “Nerves really get the better of people and it makes them flustered. They’re so intent on making it sound better than it really is,” says Buonomo. He suggests recording yourself pitching. “Watch your own videos. Then you can see what you’re doing right or doing wrong.”

He and Robinson were very nervous during the taping—and that fact is noticeable in the episode—but they were able to power through the jittery nerves and effectively make the pitch because of all the practice they put into it.

Show Your Passion. Potential investors have to know that you care about your product or service. If you are not passionate, no one else will be either. “Your passion has to be very excited; it has to be very animated, even if it’s a boring topic,” says Buonomo.

Make the presentation with energy, and explain how your product works and why you’re excited about it, he says.


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