July 12, 2012

Cover Story

CEO of the Year

Utah’s business landscape is rich with professionals who have le...Read More

Featured Articles

Did you go Skiing this winter?

Around Utah

Sections

Spotlight
Martin Plaehn

Spotlight
Karen Sendelback

Legal Briefs
Social Media and Employers: Friends or Enemies?

Money Talk
The Case for HSAs

Economic Insight
Time to Show Up

Lessons Learned
Make a Move

TechKnowledge
In the Lab

EntrepreneurEdge
Rent to Own

Business Trends
Back from the Dead

Executive Living
Artful Inspiration

Features
A Breath of Fresh Air

Features
Worst-Case Scenario

Regional Report
Northern Utah

Focus
Measure Up

Industry Outlook
Travel & Tourism

Players
Players

Article

Healthy Directions Implements Allegiance Voice of Customer Platform

Press Release

July 12, 2012

Allegiance, a provider of VOCi (Voice of Customer Intelligence) technology and services, announced that Healthy Directions, LLC has implemented the Allegiance Engage VOC platform to uncover insights and focus the customer experience on issues that impact customer loyalty and repurchase decisions.

Healthy Directions provides expert guidance and advanced nutritional supplements from doctors of integrative medicine. Prior to implementing the Allegiance VOC platform, the company tracked revenue from direct mail marketing and used periodic print and email surveys to measure customer satisfaction.

“Anecdotal comments from our customer service department and infrequent survey data weren’t telling us what we needed to know,” said Julie Kaplan, executive director of customer experience at Healthy Directions. “We needed a formal Voice of the Customer (VOC) process that would gather feedback, analyze relationships and trends and help us pinpoint actions to strategically influence a customer’s decision to buy our products.”

Using the survey tools of the Engage platform, Healthy Directions creates and distributes both ad hoc and transactional surveys to measure customer loyalty, engagement levels and key drivers of engagement. Analysis of preliminary surveys identified repurchase rate as a key metric to growing the business and uncovered possible factors driving customer satisfaction and repurchase decisions. These insights have already led to several product changes and road maps/actions plans for increasing sales of two products.

For more details about how Healthy Directions used the Allegiance Engage platform to influence business decisions, please visit http://info.allegiance.com/HealthyDirectionsCaseStudy.html.

Utah Business Social
UB Events View All
Sustainable Business Awards 2014Utah Business Event
Nov 13, 2014
Utah Business magazine along with presenting sponsor Big D Construction, premier sponsor Rocky Mo...
Best Companies to Work For 2014Utah Business Event
Dec 11, 2014
Utah Business magazine along with our sponsors Diversified Insurance and Miller Motor Sports Park...
SAMY Awards 2015Utah Business Event
Jan 23, 2015
Utah Business magazine along with Presenting Sponsor Griffin Hill are pleased to present the 201...
Community Events View All
Discovery Gateway's Halloween Spooktacular
Oct 31, 2014
Join Discovery Gateway: The Children's Museum of Utah, for its annual SUPER FUN Halloween celebra...
Grief and the Holidays
Nov 3, 2014
Caring Connections: A Hope and Comfort in Grief Program will hold its annual Grief and the Holida...

info@utahbusiness.com  |  90 South 400 West, Ste 650 Salt Lake City, Utah 84101   |  (801) 568-0114

Advertise with Utah Business

Submit an Event

* indicates required information
* Event Name:
Price (general):
Website (if applicable):
Coordinator's Name:
Coordinator's Email:
Coordinator's Phone:
Venue Name:
Venue Address:
Venue City:
Venue Zip:
Event Capacity:
Date(s):
to
* Event Description:
  Cancel