April 10, 2013

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HealthInsight Utah Earns National Grant

Press Release

April 10, 2013

Salt Lake City– The ABIM Foundation has announced that HealthInsight Utah has received one of 21 grants awarded to state medical societies, specialty societies and regional health collaboratives to advance the foundation’s Choosing Wisely campaign. The campaign encourages physicians and patients to engage in conversations aimed at reducing unnecessary tests and procedures. Support for the grant program comes from the Robert Wood Johnson Foundation.

Launched in April 2012, Choosing Wisely is focused on encouraging physicians and patients to think and talk about medical tests and procedures that may be unnecessary, and in some instances can cause harm. Since April 2012, 25 specialty societies have created lists of “Things Physicians and Patients Should Question” — evidence-based recommendations that should be discussed to help make wise decisions about the most appropriate care based on a patients’ individual situation.

“We are thrilled at the opportunity to advance the Choosing Wisely campaign in communities throughout Utah,” said Christie North, vice president of Utah programs for HealthInsight. “The Choosing Wisely campaign aligns perfectly with our mission of convening a wide variety of community stakeholders to influence the quality of health care in our community and to ensure patients get only the right care at the right time.”

Over the two-year grant period providers and senior leaders from AARP, the Utah Chapter of the American College of Physicians, ARUP, Intermountain Healthcare, Public Employees Health Program, Utah Academy of Family Physicians and the University of Utah Department of Family Medicine will join HealthInsight in a community advisory council to provide guidance to the Choosing Wisely effort. This council will assist in implementing all Choosing Wisely recommendations regarding awareness and reduction in unnecessary health care services within the organizations they represent community wide.

HealthInsight Utah will advance this dialog across Utah by educating practicing physicians about the Choosing Wisely recommendations from the specialty societies and help build physician communication skills to have conversations with their patients about the care they need and encourage providers to integrate this shared dialog into care processes.

To advance this work, HealthInsight is looking for an advertising agency to partner in this initiative.

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