GroSocial: From Basement to Global

With approximately 4,000 paying customers and 30,000 users and customers in more than 20 countries, GroSocial has made a name for itself in a short period of time. The social media marketing software developer began in a basement and launched its first product in March 2011. 

“We were employed full time elsewhere. This is something we did to make a few bucks on the side, working nights and weekends,” said Zach Mangum, GroSocial CEO. The company originally began as a social media marketing company. With quick growth GroSocial didn’t have the manpower to keep up with the demand, so it transformed into a software developer.

The platform allows users to create custom tabs to better engage users on Facebook through more than 30 widgets, including contests, promotions, forms, the ability to create custom Twitter/Timeline backgrounds and more.

“The software allows the customer to take the social media marketing into their own hands,” said Mangum. Customers pay a monthly subscription fee and are provided with training, live webinars and an accessible staff to help with the product purchased.

The GroSocial business model is to partner with what Mangum refers to as small- and medium-sized business aggregators such as AT&T Interactive, SurveyMonkey, Eventbrite, Wufoo, UK2 Group and HubSpot.

“We have a really unique channel which allows others to sell the product as if it were theirs,” said Mangum. “It creates a situation where we have a massive amount of resellers that are selling our product for us.”

Mangum noted that people are investing in social media marketing. “If you’re not investing in it you’re falling behind,” he said. “People are addicted to social media. You carry Facebook and Twitter in your pocket, in your phone. Our software empowers a small business to more easily use tools to interact with their Facebook users and customers.”