March 27, 2013

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Golden Braid Books Celebrates Three Decades

Press Release

March 27, 2013

The Golden Braid on 151 South and 500 East is celebrating 30 years in business this year. During that span, it has served as a resource for conscious living with books, gifts, body products and all kinds of tools and information for personal growth and self.

The store was originally owned by Jackie Pratt, who took a chance on opening a spiritually-oriented store. Her concept took hold and soon enjoyed a strong following of regular customers. After 14 years at the original location on 300 South and 200 East, Pratt and her partner, Steve Paul, expanded the concept to include Oasis Cafe at 151 South 500 East. The original structure here was the first women’s shelter in the United States built in 1887 to house the women and children wishing to abandon polygamy in Utah. Then, just prior to World War II, the six-story Ambassador Club was built with accompanying bungalow suites still on the east property today.

In 2002, the LaSalle family took over the business. The store has become a regular gathering place in Salt Lake City for people of different ages, races and denominations. “The most amazing thing you can find at The Golden Braid is yourself,” said owner Jill LaSalle.

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