August 21, 2013

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GOED Leads Trade Mission to Peru

Press Release

August 21, 2013

Salt Lake City, UTAH — The Governor’s Office of Economic Development (GOED) through its International Trade and Diplomacy Office (ITDO) is leading a trade mission to Peru, building on a memorandum of understanding (MOU) signed in June with Peruvian President Ollanta Humala. Humala and several Peruvian ministers are hosting the trade mission.

“Utah has a long and storied history with Peru,” said Harvey Scott, director of  the International Trade and Diplomacy Office. “Our efforts on Peru, and specifically this trade mission, are the culmination of years of work from institutions throughout Utah and Peru.”

The trade mission to Peru left August 18th and has attendees from 38 companies and more than 60 participants in total. Participants include Zions Bank, Goal Zero, Alta Group, Morinda, Excend, ChispaVital and CoreBrace.

"Increasing international business and Utah's exports are among our top priorities," said Daniel Leifson, ITDO fellow. "Helping strong Utah companies and institutions build relationships in Peru is personally rewarding and getting Utah's best products and services to new markets helps sustain the state's economic momentum."

Utah’s relationship with Peru dates back to 1915 when Utah native Victor Vaughn Morris, a native of Salt Lake City, moved to Peru and opened The Morris Bar, where he invented the now famous Pisco Sour, Peru’s national drink.

Besides having a unique historical connection, Peru and Utah have a strong economic relationship. Last year, Utah became Peru’s largest export destination in the United States. The trade pipeline between the two countries is well established and growing in both products and services. Mining and medical devices are strong product exports while agricultural research, education and consulting services make up a few of the many service exports from Utah.

Peru has rallied to open doors for Utah universities and has made Utah’s trade relationship with Peru much easier to navigate for businesses. Several universities will be in attendance as well as one of Utah’s oldest educational institutions, Wasatch Academy. Brigham Young University, Utah Valley University, University of Utah, Utah State University, and Weber State University will showcase Utah’s focus on higher education, and will formalize a relationship with Peru’s National Authority on water with joint research on water purification technologies and agriculture. 

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