November 25, 2013

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Article Launches Virtual Try-On App for iPhone

Press Release

November 25, 2013

Draper — Online eyewear retailer,, has launched its virtual try-on app for iPhone and iPod touch devices. The app launched in July for iPad.

Similar to the iPad app, the iPhone and iPod touch iteration is free in the iTunes store and allows users to virtually try on hundreds of frames in less than a minute. The user experience is also based on the iPad version, with several modifications and enhancements to cater to a smaller screen, a more mobile experience, and iOS 7.

"An attention to detail was mandated from the beginning to produce a highly intuitive, stylish and high-quality brand experience," said 1-800 CONTACTS executive creative director Bruce Christy.

In conjunction with the iPhone app release, has added new brands and styles to its inventory.

"We're hoping that the release of the app on iPhone and iPod touch will get this incredible user experience into as many hands as possible and help more of our customers find the perfect look in an easy, fun, and more affordable way," Christy said. "The Android version will be available in the coming months, and we're not stopping until we can truly change the way people buy glasses."

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