November 25, 2013

Cover Story

CEO of the Year

Utah’s business landscape is rich with professionals who have le...Read More

Featured Articles

Did you go Skiing this winter?

Around Utah

Sections

Spotlight
Martin Plaehn

Spotlight
Karen Sendelback

Legal Briefs
Social Media and Employers: Friends or Enemies?

Money Talk
The Case for HSAs

Economic Insight
Time to Show Up

Lessons Learned
Make a Move

TechKnowledge
In the Lab

EntrepreneurEdge
Rent to Own

Business Trends
Back from the Dead

Executive Living
Artful Inspiration

Features
A Breath of Fresh Air

Features
Worst-Case Scenario

Regional Report
Northern Utah

Focus
Measure Up

Industry Outlook
Travel & Tourism

Players
Players

Article

Glasses.com Launches Virtual Try-On App for iPhone

Press Release

November 25, 2013

Draper — Online eyewear retailer, glasses.com, has launched its virtual try-on app for iPhone and iPod touch devices. The app launched in July for iPad.

Similar to the iPad app, the iPhone and iPod touch iteration is free in the iTunes store and allows users to virtually try on hundreds of frames in less than a minute. The user experience is also based on the iPad version, with several modifications and enhancements to cater to a smaller screen, a more mobile experience, and iOS 7.

"An attention to detail was mandated from the beginning to produce a highly intuitive, stylish and high-quality brand experience," said 1-800 CONTACTS executive creative director Bruce Christy.

In conjunction with the iPhone app release, glasses.com has added new brands and styles to its inventory.

"We're hoping that the release of the app on iPhone and iPod touch will get this incredible user experience into as many hands as possible and help more of our customers find the perfect look in an easy, fun, and more affordable way," Christy said. "The Android version will be available in the coming months, and we're not stopping until we can truly change the way people buy glasses."

Utah Business Social
UB Events View All
Sustainable Business Awards 2014Utah Business Event
Nov 13, 2014
Utah Business magazine along with presenting sponsor Big D Construction, premier sponsor Rocky Mo...
Best Companies to Work For 2014Utah Business Event
Dec 11, 2014
Utah Business magazine along with our sponsors Diversified Insurance and Miller Motor Sports Park...
SAMY Awards 2015Utah Business Event
Jan 23, 2015
Utah Business magazine along with Presenting Sponsor Griffin Hill are pleased to present the 201...
Community Events View All
Discovery Gateway's Halloween Spooktacular
Oct 31, 2014
Join Discovery Gateway: The Children's Museum of Utah, for its annual SUPER FUN Halloween celebra...
Grief and the Holidays
Nov 3, 2014
Caring Connections: A Hope and Comfort in Grief Program will hold its annual Grief and the Holida...

info@utahbusiness.com  |  90 South 400 West, Ste 650 Salt Lake City, Utah 84101   |  (801) 568-0114

Advertise with Utah Business

Submit an Event

* indicates required information
* Event Name:
Price (general):
Website (if applicable):
Coordinator's Name:
Coordinator's Email:
Coordinator's Phone:
Venue Name:
Venue Address:
Venue City:
Venue Zip:
Event Capacity:
Date(s):
to
* Event Description:
  Cancel