August 23, 2012

Cover Story

CEO of the Year

Utah’s business landscape is rich with professionals who have le...Read More

Featured Articles

Did you go Skiing this winter?

Around Utah


Martin Plaehn

Karen Sendelback

Legal Briefs
Social Media and Employers: Friends or Enemies?

Money Talk
The Case for HSAs

Economic Insight
Time to Show Up

Lessons Learned
Make a Move

In the Lab

Rent to Own

Business Trends
Back from the Dead

Living Well
Artful Inspiration

A Breath of Fresh Air

Worst-Case Scenario

Regional Report
Northern Utah

Measure Up

Industry Outlook
Travel & Tourism



Funium Launches Family Village

Press Release

August 23, 2012

Funium announced the launch of its free Facebook game, Family Village, to all Facebook users. In beta testing since April 2011 to fully incorporate player's requested features, Family Village enables players to explore their own family tree while building a virtual, online community associated with the time period in which each of their ancestors lived.

Family Village arrives prepackaged with a host of new features that allow players to personalize their avatars with a more robust character editor, such as adorning their ancestors with period clothing, creating multiple villages across different time periods, collaborating on their family tree with other family members, accessing more types of historical documents via search and explore, and a newly-added family history museum where family information and documents can be accumulated and stored.

Players now have the ability to generate user content, including uploading pictures and documents and fun and interesting stories of family members to the game. The game is notable for its impressive average single-session playtime of 14 minutes, which is nearly triple the industry average.

“We have been looking forward to this release,” said Jeff Wells, CEO of Funium. “Family Village is uniquely positioned in the online gaming arena as the first social game with real-world value. Our game becomes more valuable to the player the longer it is played because of the increased possibilities for the discovery of family history research documents and unknown family members. In addition to the interest received in the U.S., we are excited to penetrate international markets; our game will have massive appeal in Europe and China, in particular, where family history research is a major cultural interest.”

Funium monetizes Family Village not only by offering traditional virtual goods for purchase, but by real historical document sales as well. The company’s founders share a deep history in genealogy, having been involved in, GeneTree and the Sorenson Molecular Genealogy Foundation.

In gameplay, players build businesses, houses, immigrate family members and assign jobs based on the time period in which that family member lived. Family Village then matches that inputted data with relevant real-world documents about the users’ living and deceased relatives. These include newspaper articles, census records and other historical documents; which players can examine or store in their personal game library.

To play Family Village, visit

Utah Business Social
UB Events View All
Best Companies to Work For 2015Utah Business Event
Dec 10, 2015
Utah Business magazine is thrilled to announce the 2015 Best Companies to Work for Event! This y...
Community Events View All
Sandler Foundational Selling Strategies
Nov 24, 2015
How committed are you to improving your sales process, techniques and mindset? Sandler Trainin...
Empowering Self and Others: Become and Awakener
Dec 1, 2015
Uncover the secrets of empowerment. Whether you are a parent, a teacher or a Coach, you’ll find ...  |  90 South 400 West, Ste 650 Salt Lake City, Utah 84101   |  (801) 568-0114

Advertise with Utah Business

Submit an Event

* indicates required information
* Event Name:
Price (general):
Website (if applicable):
Coordinator's Name:
Coordinator's Email:
Coordinator's Phone:
Venue Name:
Venue Address:
Venue City:
Venue Zip:
Event Capacity:
* Event Description: