October 1, 2011

Cover Story

Healthcare Heroes

With unwavering courage and compassion, the 2011 Healthcare Heroes are imp...Read More

Featured Articles


A Closer Look at the Utah Health Exchange


Economic Insight
A Deficit of Leadership

Legal Briefs
A Special Offer

Around Utah
Around Utah

Living Well
Battle of the Bulge

Lessons Learned
From the Ground Up

Business Trends
Home for the Holidays?

In Up to Your Neck

International Reach

On the Offense

Money Talk
Stand Up to Scrutiny

Stroke of Genius

Industry Outlook
Wealth Management

Sean Whalen

Do Payday Lenders Offer a Way Out or Just Enough Rope to Hang Yourself?

Kris Rudarmel


From the Ground Up

A Small Tech Firm Bootstraps its Way to Success

Peri Kinder

October 1, 2011

While marketing might be a big deal for companies backed by venture capital, Kohler keeps a lower profile to save money; he relies on search engine technology to level the playing field and compete against larger businesses. He says it’s investing with knowledge—not capital.

Hire with Care
Kohler advises any CEO of a bootstrapped organization to get comfortable with delegation, hire selectively and trust those who are hired. A part-time employee might work fewer hours but be much more effective in getting things done. Don’t just fill positions—take the time to find the right person for the job. He also suggests hiring contractors for certain responsibilities until a business can afford to bring on a regular employee.

“There’s a huge population of highly educated people,” Kohler says. “Choose the highest qualified candidate. Choose those that are really confident, mature people. You could hire a high school student, or you could hire a competent, experienced worker.”

iApplicants now employs 17 employees and contractors, and Kohler expects his company to continue growing to meet the needs of thousands of businesses in the country. It will just continue growing a little bit at a time.

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