Leading at the Right Time
Hilary Ingoldsby Whitesides
January 20, 2012
In the business world you can’t put a price on the “right time.” Whether it is the right idea at the right time or the right person at the right time, it would seem Eric Morgan has a knack for both.
Approaching his two-year anniversary as CEO with health-care software provider AdvancedMD, Morgan continues being the right person in the right place at the right time.
With his start in retail in the New York/New Jersey area, Morgan planned on focusing on the financial side of business. But he was quickly drawn to technology—an industry he’s called home for 25 years. “I never envisioned myself in technology, but I enjoyed it and was good at it. It’s a very dynamic industry, but it’s not for the faint of heart because you definitely have feast and famine,” Morgan says.
As the industry boomed in the 1980s, Morgan became an important player with Lawson Software, working as the company’s vice president and general manager. In the mid 1990s, Morgan moved into the health care industry bringing his technology expertise to the table. “I really believe in what technology can do for businesses,” he says.
Morgan’s experience in the health care industry took him to venture-backed startup Statcom, where he led as president and CEO for the software solutions provider that served hospitals.
Morgan quickly gained 15 years of experience in the health care industry that he took to Advanced MD right when the company needed it most. What began as a small startup 10 years ago turned into a booming business in need of strong leadership. In early 2008, as the company was sold to a small equity group, Morgan was offered the CEO position at Advanced MD.
“As the company left the startup phase, it needed leadership to take it from the founder’s stage to a professional management phase,” Morgan says. “I ended up being the right person at the right time with the right experience for the company.”
Advanced MD, which provides Web-based software to physician offices that addresses automation needs such as scheduling, billing and collections, patient records and all types of communications, has continued to grow under Morgan’s leadership. Last year, despite the recession, it grew by 25 percent and was recognized by Inc. magazine for its 40 percent compounded growth.
Morgan has also added significant talent to the executive team at AdvancedMD and is proud that the company was able to give raises to more than half of its employees last year. The company also continues to offer a solid health care plan and 401(k) to its employees.
“We did not want to have an environment where people were just surviving and that’s paid off for us,” Morgan says.
As he looks forward, Morgan is convinced the solution AdvancedMD can provide its customers will continue to provide the foundation for the growing company. Currently, AdvancedMD serves 10,000 doctors nation-wide, and gives physicians access to the system anytime, anywhere.
“The growth opportunities over the next few years are tremendous,” says Morgan about the company.
Calling Utah “one of the best kept secrets in the country,” it’s not just AdvancedMd that gives Morgan rewarding experiences since his 2008 move from Atlanta. Already a fan of the mountains and Utah’s skiing opportunities, Morgan is impressed with Utah’s business infrastructure and innovation.
“The business environment is very good and Utah has a great lifestyle and environment at a lower cost,” Morgan says. “The people are great and hardworking. The values are a very big part of that and help perpetuate good business. In some ways, I want it [Utah] to stay a secret and in other ways I want to tell everyone how great it is.”