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Salt Lake City – The International Downtown Association (IDA) recognized Downtown SLC Alliance with a Downtown Pinnacle Award for its work and initiatives related to marketing and communication.
The projects “I Am Downtown” and the “My Own Downtown” program were among nine qualified entries in the category of marketing and communication. This category highlights plans or strategies that used, print, electronic media or multimedia efforts to promote downtown and further the value of city centers.
“So many good things are happening in Salt Lake City's downtown and it's awesome that people from other cities recognize that and voted to honor the Downtown Alliance with this award,” said Jason Mathis, Downtown SLC Alliance’s executive director.
Downtown SLC Alliance is the advocacy and management organization representing the interests of property owners in downtown Salt Lake City. The organization is dedicated to building a dynamic and diverse community that is the regional center for culture, commerce and entertainment.
The Washington, D.C.-based IDA is a champion for vital and livable urban centers and strives to inform, influence and inspire downtown leaders and advocates. With 550 members and thousands of friends, IDA is a guiding force in creating healthy and dynamic centers that anchor the well-being of towns, cities and regions.