August 23, 2013

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Article

Downtown Parking Survey Results Released

Press Release

August 23, 2013

Salt Lake City — Salt Lake City & Downtown Alliance recently completed a survey of 406 residents in Salt Lake and Davis Counties about on-street metered parking and off-street garage and parking lots.

In 2012, the City installed solar-powered electronic meters and added multiple payment options, including the ability to add time remotely via a smart phone app. Changes to pricing and hours for on-street parking stalls were also implemented.

A public information campaign followed to educate residents and visitors of these changes, available options and to provide resources. The main messages were to communicate the fact there are 30,000 garage and lot spaces downtown, compared to 2,600 metered spaces and reminding residents and visitors metered parking is enforced from 8 a.m. to 8 p.m. for 2 hours. A website, parkingslc.com was created to further educate the public.

Some facts from the survey include:

  • 89 percent of people who parked downtown patronized off-street paid garages/lots, while only 55 percent chose paid metered parking.
  • 63 percent and 65 percent have used City Creek Center or Gateway, respectively, in the past year.
  • 67 percent prefer garages, while only 20 percent prefer meter.
  • 70 percent showed a strong understanding of the usage of meters and felt they were easy to operate.
  • Overwhelmingly, the ability to use a credit or debit card at meters was a favorite feature.
  • On-street metered parking time limits and costs had very little negative sentiments
  • Almost half of respondents assumed they needed to leave the receipts from the metered parking machine in their car.
  • Many people appreciate and prefer using a credit/debit card to pay for on-street parking (and in general).
  • Awareness and usage of the QuickPay smartphone app is low – only 10 percent of respondents knew of it and even fewer have used the app.
  • Nearly three-quarters of people were not aware of the extension in paid meter hours from 6 p.m. to 8 p.m.

This survey, conducted with Richter 7 and Lighthouse Research, aimed to test the public’s perception of parking as a whole, as well as any pain points or lack of education. Additionally, the study looked to identify demographics experiencing unique challenges related to parking and found none. An across-the-board consistency was found between Salt Lake and Davis Country residents, between those who do or do not live downtown, nor between downtown workers and non-downtown workers.

Download the entire study here.

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